The Great Reset

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Event.png The Great Reset(deep event) Rdf-entity.pngRdf-icon.png
Great reset.png
a picture of a green button (at least not red) illustrated the launch of the event
DateJanuary 2021
ParticipantsWorld Economic Forum/Strategic Partners
PerpetratorsWorld Economic Forum
Interests“Climate change”
Description"a historical moment to shape the system for the post-corona era"

The Great Reset will be the theme of an unprecedented twin summit in January 2021, convened by the central coordinating forum of global capitalism, the World Economic Forum.

Own words

The project aims to connect "key global governmental and business leaders" in "a historical moment to shape the system for the post-corona era"[1]. It envisages a "stakeholder capitalism" solution, where the big corporations become "trustees of society".

Noticeably left out of all these plans is any democratic participation, where people genuinely can decide over their own futures on a local level. The democratic process in the Great Reset is reduced to engagement with global governmental leaders and "stakeholders", i.e. self-appointed community leaders from NGOs, more often than not with positions dovetailing with the big corporations.

The forum launch also strongly hints at a reduction in material living standards for average citizens (but maybe not so much the owners of corporations or Prince Charles), especially in developed countries; "a change of lifestyles" to a green economy including pushing through a "rapid growth in digital" - as opposed to physical goods and services, like travel. The launch mentions "employment opportunities" and "opportunities for all" to "close the gaps in equality", but does not mention living standards.[2]

The Great Reset concept is heavily promoted by WEF Executive Chairman Claus Schwab, who envisages a "comprehensive approach" to shape the future, integrating "all organizations and people with innovative ideas". Who these people and organizations are and what sort of ideas will be prominent, can be discerned from the speakers at the launch of the initiative: Kristalina Georgieva from the IMF, Brad Smith from Microsoft, Bernard Looney from British Petroleum and Prince Charles of Britain.[3] And the strategic partners which will help formulate the action plan, consist of a hundred of the most ruthless companies in the world.

"It's not enough to change a few policies or address short-term issues, what we need is a change of mindset, of lifestyles, of business models," said Schwab.

Stakeholder Capitalism

In a 2019 op-ed, Schwab positioned that the “shareholder capitalism,” embraced by most Western corporations, which holds that a corporation’s primary goal should be to maximize its profits, and the second model, of “state capitalism,” is no longer sufficient. He wrote that "Business leaders now have an incredible opportunity" which "positions private corporations as trustees of society".[4] The US Business Roundtable, America’s most influential business lobby group,[citation needed] announced in 2019 that it would formally embrace this stakeholder capitalism.

Practical Implications

The whole program ties in with how Greta Thunberg, as a representative of "civil society", was given lots of attention at the 2019 and 2020 WEF summits, at which she stated that "our house is on fire", calling for "urgent action, stressing the need for 'real zero' emissions."[5]

Several "stakeholders" have pronounced to the WEF how they envisaged a Great Reset[6]:

  • Microsoft's Brad Smith stated "As people return to work, we can continue to expect digital technology and data to fundamentally to be the infrastructure for this decade and for the Great Reset." He further stated that (an unspecified) 'we' need to sustain people's ('their') trust. "This means protecting their privacy, their security, and ensuring that new technologies, especially artificial intelligence are deployed responsibly around the world."
  • Kristallina Georgieva from the International Monetary Fund stated that "The digital economy is the big winner of this crisis," and suggested "public and private investments for low-carbon industries, bizarrely stating - this from the institution that has done most to deepen world inequality -that she wants a "fairer"society.
  • Ajay Singh from MasterCard wanted to "bring the private sector to the party", but where one needed enormous trust between the private and public sector for this to actually work".[7]
  • Saadia Zahidi, Head of the New Economy and Society at the World Economic Forum opined “Businesses have an opportunity to affect change in not just their own workforces, the communities that they represent, but through their advertising, through their products, they have the power to change society”. He also envisages "a completely different approach to the content and delivery of education,"[8] an "education 4.0"[9]
  • Geraldine Matchett, CFO at Royal DSM, sees the crisis as a great equalizer between the sexes in terms of constraints. She wants to reinvent the workplace, "where the 9-5 or 9-10" [sic] depending on the kind of job, "is gone".[10]



World Economic Forum/Strategic Partners
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