The Great Reset

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Event.png The Great Reset (deep event,  New world order) Rdf-entity.pngRdf-icon.png
The Great reset.jpg
A Time cover depicting The Great Reset
DateJanuary 2021
ParticipantsWorld Economic Forum/Strategic Partners
PerpetratorsWorld Economic Forum
Interest ofBain & Company, "Philip Cross", Daily Expose, Kyriakos Mitsotakis, Cory Morningstar, Mark Rutte, Klaus Schwab, Brandon Smith
Interests“Climate change”
Description"a historical moment to shape the system for the post-corona era"

The Great Reset was the name of the 50th meeting of the World Economic Forum, held in June 2020. Peter Koenig termed it in October 2020 “the antidote to 'democracy'. As it is envisaged, it seems to be a total corporate takeover of all aspects of life. Using a technocratic biosecurity state apparatus implement the changes, it will mean extensive restrictions on the physical environment around people, a forced digitization, and a loss of bodily autonomy (i.e a say in your own health decisions).” [1]

Own words

The project aims to connect "key global governmental and business leaders" in "a historical moment to shape the system for the post-corona era"[2]. It envisages a "stakeholder capitalism" solution, where the big corporations become "trustees of society".

Noticeably left out of all these plans is any democratic participation, where people genuinely can decide over their own futures on a local level. The democratic process in the Great Reset is reduced to engagement with global governmental leaders and "stakeholders", i.e. self-appointed community leaders from NGOs, more often than not with positions dovetailing with the big corporations.

The forum launch also strongly hints at a reduction in material living standards for average citizens (but maybe not so much the owners of corporations or Prince Charles), especially in developed countries; "a change of lifestyles" to a green economy including pushing through a "rapid growth in digital" - as opposed to physical goods and services, like travel. The launch mentions "employment opportunities" and "opportunities for all" to "close the gaps in equality", but does not mention living standards.[3]

The Great Reset concept is heavily promoted by WEF Executive Chairman Klaus Schwab, who envisages a "comprehensive approach" to shape the future, integrating "all organizations and people with innovative ideas". Who these people and organizations are and what sort of ideas will be prominent, can be discerned from the speakers at the launch of the initiative: Kristalina Georgieva from the IMF, Brad Smith from Microsoft, Bernard Looney from British Petroleum and Prince Charles of Britain.[4] And the strategic partners which will help formulate the action plan, consist of a hundred of the most ruthless companies in the world.

"It's not enough to change a few policies or address short-term issues, what we need is a change of mindset, of lifestyles, of business models," said Schwab.

"Stakeholder Capitalism"

The WEF's self-depiction

In a 2019 op-ed, Schwab positioned that the “shareholder capitalism,” embraced by most Western corporations, which holds that a corporation’s primary goal should be to maximize its profits, and the second model, of “state capitalism,” is no longer sufficient. He wrote that "Business leaders now have an incredible opportunity" which "positions private corporations as trustees of society".[5] The US Business Roundtable, America’s most influential business lobby group,[citation needed] announced in 2019 that it would formally embrace this "stakeholder capitalism".

Practical Implications

The whole program ties in with how Greta Thunberg, as a representative of "civil society", was given lots of attention at the 2019 and 2020 WEF summits, at which she stated that "our house is on fire", calling for "urgent action, stressing the need for 'real zero' emissions."[6]

Several "stakeholders" have pronounced to the WEF how they envisaged a Great Reset[7]:

  • Microsoft's Brad Smith stated "As people return to work, we can continue to expect digital technology and data to fundamentally to be the infrastructure for this decade and for the Great Reset." He further stated that (an unspecified) 'we' need to sustain people's ('their') trust. "This means protecting their privacy, their security, and ensuring that new technologies, especially artificial intelligence are deployed responsibly around the world."
  • Kristallina Georgieva from the International Monetary Fund stated that "The digital economy is the big winner of this crisis," and suggested "public and private investments for low-carbon industries, bizarrely stating - this from the institution that has done most to deepen world inequality -that she wants a "fairer"society.
  • Ajay Singh from MasterCard wanted to "bring the private sector to the party", but where one needed enormous trust between the private and public sector for this to actually work".[8]
  • Saadia Zahidi, Head of the New Economy and Society at the World Economic Forum opined “Businesses have an opportunity to affect change in not just their own workforces, the communities that they represent, but through their advertising, through their products, they have the power to change society”. He also envisages "a completely different approach to the content and delivery of education,"[9] an "education 4.0"[10]
  • Geraldine Matchett, CFO at Royal DSM, sees the crisis as a great equalizer between the sexes in terms of constraints. She wants to reinvent the workplace, "where the 9-5 or 9-10" [sic] depending on the kind of job, "is gone".[11]
"The Privacyless, Freedomless Smart City of 2030 the Elite Are Engineering" a video by Truthstream Media from January 2017 (archive)

An article in The Hill from June 2020 mentions:[12]

Of course, these government officials, activists and influencers can’t impose a systemic change of this size on their own. Which is why they have already started to activate vast networks of left-wing activists from around the world, who will throughout 2021 demand changes in line with the Great Reset.

According to the World Economic Forum, its 2021 Davos summit will include thousands of members of the Global Shapers Community, youth activists located in 400 cities across the planet.

Greek PM Mitsotakis in a video conference call with Klaus Schwabs Great Reset book on his desk September 2020[13]

Book by Klaus Schwab

Klaus Schwab, along with his co author Thierry Malleret, published a book entitled COVID-19: The Great Reset in July 2020.

Fourth Industrial Revolution

Connected to the Great Reset is "The Fourth Industrial Revolution", a phrase introduced by Klaus Schwab, in a 2015 article published by Foreign Affairs[14].

Resetting Britain

Since 2016, Britain has lost 83% of department stores. Amazon murdered the competition. Jeff Bezos has made a killing.

Economic reset in Great Britain has been going on for a while now.

Scepticism in Canada

Ezra Levant and politicians Pierre Poilievre and Maxime Bernier called Justin Trudeau as the "world's most prominent defender" of this Great Reset.[15]

Protests in Brazil

Foreign Minister Ernesto Araújo criticised the great reset at Davos.[16]

On Independence Day, 9 September 2021, hundreds of thousands of Brazilians marched in opposition to the Great Reset.[17]


An example

Page nameDescription
Fourth Industrial Revolution


Related Quotations

"Climate change"“There are many reasons to pursue a Great Reset, but the most urgent is COVID-19 (...) climate change could be the next global disaster with even more dramatic consequences for humankind.”Klaus Schwab3 June 2020
"Climate change"“[...] and let me give you two examples for what could be driving our new global agenda. The first example is climate change. Climate change is the looming crisis behind Covid; and the loss of biodiversity is a main driver of today's and potentially future pandemics.”Ursula von der Leyen19 February 2021
Ernesto Araújo“I’m not a great fan of the concept of the great reset. We don’t have anything against what’s in it […] but what’s not there — the concept of freedom and democracyErnesto AraújoMarch 2021
Jacques Attali“A major pandemic would raise awareness of the need for altruism, at least self-interested. History teaches us that humanity only evolves significantly when it is truly afraid: then it first sets up defense mechanisms; sometimes intolerable (scapegoats and totalitarianisms); sometimes futile (distraction); sometimes effective (therapeutic, if necessary setting aside all previous moral principles). Then, once the crisis has passed, it transforms these mechanisms to make them compatible with individual freedom and to include them in a democratic health policy. The beginning of the pandemic could trigger one of these structuring fears.”Jacques Attali3 May 2009
Fourth Industrial Revolution“Consider the unlimited possibilities of having billions of people connected by mobile devices, giving rise to unprecedented processing power, storage capabilities and knowledge access. Or think about the staggering confluence of emerging technology breakthroughs, covering wide-ranging fields such as artificial intelligence (AI), robotics, the internet of things (IoT), autonomous vehicles, 3D printing, nanotechnology, biotechnology, materials science, energy storage and quantum computing, to name a few. Many of these innovations are in their infancy, but they are already reaching an inflection point in their development as they build on and amplify each other in a fusion of technologies across the physical, digital and biological worlds.”Klaus Schwab
ID2020“Beyond the enormous economic interests that motivate the promoters of the Great Reset, the imposition of the vaccination will be accompanied by the requirement of a health passport and a digital ID, with the consequent contact tracing of the population of the entire world. Those who do not accept these measures will be confined in detention camps or placed under house arrest, and all their assets will be confiscated.”Carlo Maria Vigano25 October 2020
John Kerry“And yes, it [the Great Reset] will happen...and I think it will happen with greater speed and with greater intensity than a lot of people might imagine”John Kerry17 November 2020
Naomi Klein“In short, the Great Reset encompasses some good stuff that won’t happen and some bad stuff that certainly will and, frankly, nothing out of the ordinary in our era of “green” billionaires readying rockets for Mars. [...] And yet search for the term “global reset” and you will be bombarded with breathless “exposés” of a secret globalist cabal, headed by Schwab and Bill Gates, that is using the state of shock created by the coronavirus (which is probably itself a “hoax”) to turn the world into a high-tech dictatorship that will take away your freedom forever: a green/socialist/Venezuela/Soros/forced vaccine dictatorship if the Reset exposé is coming from the far right, and a Big Pharma/GMO/biometric implants/5G/robot dog/forced vaccine dictatorship if the exposé hails from the far left.”Naomi Klein8 December 2020
Christine Lagarde“I think the world that we will live in, will bear the stigmas of COVID. By that, I mean, we will not travel in the same way, as opportunistically and as randomly as we did. We probably will not socialize in the same way, as close to each other. And we will probably shift to better protection of biodiversity and better protection of the climate than otherwise we would have had.”Christine Lagarde1 September 2021
Charles Mountbatten-Windsor“We've so degraded natural systems, eco-systems, biodiversity, that it's becoming increasingly impossible for nature to sustain us...At the moment it's all take, take. Now we've reached the situation where we really need four planets like earth to survive or provide enough for everybody....So what do we do? Without doubt we must now put ourselves on a war-like footing, approaching our action from the perspective of a military-style campaign. That way, working together we can combat this most grave and urgent challenge. If we have the resolve to shift our trajectory we must start now, by bringing forward our net zero target.”Charles Mountbatten-Windsor2020
Klaus Schwab“[...] the pandemic represents a rare but narrow window of opportunity to reflect, reimagine, and reset our world to create a healthier, more equitable, and more prosperous future.”Klaus Schwab3 June 2020
Maurice Strong“What if a small group of world leaders were to conclude that the principal risk to the Earth comes from the actions of the rich countries? And if the world is to survive, those rich countries would have to sign an agreement reducing their impact on the environment. Will they do it? The group’s conclusion is ‘no’. The rich countries won’t do it. They won’t change. So, in order to save the planet, the group decides: Isn’t the only hope for the planet that the industrialized civilizations collapse? Isn’t it our responsibility to bring that about?””Maurice Strong
Transhumanism“The 4th Industrial Revolution will lead to a fusion of our physical, our digital and our biological identities.”Klaus Schwab
Universal Basic IncomeCovid-19 is the catalyst for the Great Reset, in which universal basic income plays a securing role. Universal Basic Income (UBI) is the strategic solution to protect the ruling classes from Molotov cocktails and global civil unrest by those being methodically dispossessed of their occupations, dignity and self-preservation – the working class, much middle class, peasantry, artisans, and those that comprise the informal economy that presides in the Global South. Disclosures on coming “disbanding of existing safety-net programs” are not included in the foundation-funded marketing campaigns.”Cory Morningstar
Universal Basic Income“When UBI begins to be rolled out globally, one can expect public healthcare to slowly disappear, replaced by privatized services (largely Telehealth). Further, UBI payments will be linked to benefits via blockchain – ensuring full spectrum compliance and servitude of whole societies. Billionaires are supporting/financing UBI marketing campaigns for good reason: it is preferable to pay a pittance to the citizenry than to risk losing the social license that allows for the continued decimation of the Earth, coupled with the continued exploitation of those most oppressed and vulnerable.”Cory Morningstar



World Economic Forum/Strategic Partners


An official example



  1. “Democracy” vs. Covid – A No-Go , 23 October 2020
  12. saved at