Peter Brabeck-Letmathe

Peter Brabeck-Letmathe    (businessman)
Born	13 November 1944 Villach, Austria
Nationality	Austrian
Alma mater	Vienna University of Economics and Business Administration
Member of	Attali commission, European Round Table of Industrialists, Nestlé, WEF/Board of Trustees
Nestlé executive who attended the 2011 Bilderberg. Wants to privatize and charge for all water in the world.  Nestlé/CEO In office 5 June 1997 - 2008  Nestlé/Chairman In office April 2005 - 2017

Peter Brabeck-Letmathe is an Austrian businessman. He is the chairman emeritus, former chairman and CEO of the Nestlé Group, and former chairman of Formula One.

Early life

Brabeck-Letmathe was born in Villach, Austria, into a family with its origins in Iserlohn-Letmathe in north-western Germany. He studied economics at the University of World Trade (today Vienna University of Economics and Business).

Nestlé during the Chile coup

He joined Nestlé in 1968 in Austria as a salesman, later becoming a specialist for new products. His career within the group included a span of almost 10 years in Chile (1970–1980) during the coup against the Allende government and the Pinochet dictatorship, first as national sales manager and later as director of marketing. This places him as a senior manager at a time and place where Nestlé was helping the CIA with a coup.

As part of the United States plans to overthrow the Allende government, the CIA was to destabilize the Chilean government in order to "fuel a climate conducive to the coup". William Colby, director of the CIA from 1973 to 1976, states in his memoirs that seven million dollars were spent for this purpose by the American intelligence agency. The truckers' strike movement which paralyzed the country in October 1972 was financially supported by the United States. Reacting to the nationalizations carried out by the Allende government, several American firms including ITT, or international firms such as Nestlé, helped this strategy.

Further Nestlé Career

In 1981, Brabeck-Letmathe was appointed managing director of Nestlé Ecuador and in 1983, president and managing director of Nestlé Venezuela. In October 1987, he was transferred to Nestlé's international headquarters in Vevey. As senior vice-president in charge of the Culinary Products Division, he had worldwide responsibility for that business area. On 1 January 1992, Brabeck-Letmathe was appointed executive vice-president of Nestlé S.A., with global responsibility for the Strategic Business Group encompassing food, Buitoni pasta, chocolate and confectionery, ice cream, pet food, as well as industrial products (aromas). At the same time, he had worldwide responsibility for marketing, communications and public affairs. In particular, during his time as executive vice-president, he conceived and implemented the unique branding policy of Nestlé, characterized by a strict hierarchy of strategic brands on the global, regional and local level.

On 5 June 1997, he was elected to the board of directors, and appointed chief executive officer of Nestlé S.A. On 6 April 2001, the board of directors elected him as vice-chairman, and in April 2005, chairman of the board.

In 2008, Brabeck-Letmathe stepped down as CEO.

Other responsibilities

Peter Brabeck-Letmathe was appointed chair of the Formula One Group.

Brabeck-Letmathe was on the board of directors of Credit Suisse Group, L'Oréal, and ExxonMobil. He is also a member of ERT (European Round Table of Industrialists) and a member of the foundation board of the World Economic Forum. His earnings in 2006 were approximately 14 million Swiss francs (9 million Euro).

 

Quotes by Peter Brabeck-Letmathe

Page	Quote
Nestlé	“Water is, of course, the most important raw material we have today in the world. It’s a question of whether we should privatize the normal water supply for the population. And there are two different opinions on the matter. The one opinion, which I think is extreme, is represented by the NGOs, who bang on about declaring water a public right. That means that as a human being you should have a right to water. That’s an extreme solution. The other view says that water is a foodstuff like any other, and like any other foodstuff it should have a market value. Personally, I believe it’s better to give a foodstuff a value so that we’re all aware it has its price, and then that one should take specific measures for the part of the population that has no access to this water, and there are many different possibilities there.”
Water	“Water is, of course, the most important raw material we have today in the world. It’s a question of whether we should privatize the normal water supply for the population. And there are two different opinions on the matter. The one opinion, which I think is extreme, is represented by the NGOs, who bang on about declaring water a public right. That means that as a human being you should have a right to water. That’s an extreme solution. The other view says that water is a foodstuff like any other, and like any other foodstuff it should have a market value. Personally, I believe it’s better to give a foodstuff a value so that we’re all aware it has its price, and then that one should take specific measures for the part of the population that has no access to this water, and there are many different possibilities there.”

 

Events Participated in

Event	Start	End	Location(s)	Description
Bilderberg/2011	9 June 2011	12 June 2011	Switzerland Hotel Suvretta St. Moritz	59th meeting, in Switzerland, 129 guests
WEF/Annual Meeting/2004	21 January 2004	25 January 2004	Switzerland WEF	2068 billionaires, CEOs and their politicians and "civil society" leaders met under the slogan Partnering for Prosperity and Security. "We have the people who matter," said World Economic Forum Co-Chief Executive Officer José María Figueres.
WEF/Annual Meeting/2006	25 January 2006	29 January 2006	Switzerland WEF	Both former US president Bill Clinton and Bill Gates pushed for public-private partnerships. Only a few of the over 2000 participants are known.
WEF/Annual Meeting/2007	24 January 2007	28 January 2007	Switzerland WEF	Only the 450 public figures listed of ~2200 participants
WEF/Annual Meeting/2009	23 January 2009	27 January 2009	Switzerland WEF	Chairman Klaus Schwab outlined five objectives driving the Forum’s efforts to shape the global agenda, including letting the banks that caused the 2008 economic crisis keep writing the rules, the climate change agenda, over-national government structures, taking control over businesses with the stakeholder agenda, and a "new charter for the global economic order".
WEF/Annual Meeting/2011	26 January 2011	30 January 2011	Switzerland WEF	2229 guests in Davos, with the theme: "Shared Norms for the New Reality".
WEF/Annual Meeting/2012	25 January 2012	29 January 2012	Switzerland WEF	2113 guests in Davos
WEF/Annual Meeting/2013	23 January 2013	27 January 2013	Switzerland WEF	2500 mostly unelected leaders met to discuss "leading through adversity"
WEF/Annual Meeting/2014	22 January 2014	25 January 2014	Switzerland WEF	2603 guests in Davos considered "Reshaping The World"
WEF/Annual Meeting/2016	20 January 2016	23 January 2016	Switzerland WEF	Attended by over 2500 people, both leaders and followers, who were explained how the Fourth Industrial Revolution would changed everything, including being a "revolution of values".
WEF/Annual Meeting/2017	17 January 2017	20 January 2017	Switzerland WEF	2952 known participants, including prominently Bill Gates. "Offers a platform for the most effective and engaged leaders to achieve common goals for greater societal leadership."
WEF/Annual Meeting/2020	21 January 2020	24 January 2020	Switzerland WEF	This mega-summit of the world's ruling class and their political and media appendages happens every year, but 2020 was special, as the continuous corporate media coverage of COVID-19 started more or less from one day to the next on 20/21 January 2020, coinciding with the start of the meeting.
WEF/Annual Meeting/2022	22 May 2022	26 May 2022	Switzerland WEF	1911 guests in Davos
WEF/Annual Meeting/2023	16 January 2023	20 January 2023	Switzerland WEF	The theme of the meeting was "Cooperation in a Fragmented World"

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