Influencer

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Concept.png Influencer 
(celebrity,  propagandist)Rdf-entity.pngRdf-icon.png
Social media celebrities who can be bought for product placement. Their content is predominantly consumed by children, teenagers and young adults.

A social media influencer (also known as a Internet celebrity) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Influencers can also be typical individuals rather than celebrities, who post their interest and sponsorships with brands. Today the most popular influencers are found on popular platforms like Twitch, Instagram, YouTube, Snapchat, and TikTok.[1] The target audience tend to be among the younger crowd and the sponsorship money not disclosed.

Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, technology, video games, politics, music, sports, and entertainment.[2]

Promoting pharmaceuticals to children

In August 2021, it was revealed the White House had enlisted an army of "more than 50" Twitch streamers, YouTubers, TikTokers and the 18-year-old pop star Olivia Rodrigo, all of them with enormous online audiences. State and local governments have begun similar campaigns, in some cases paying "local micro influencers" — those with 5,000 to 100,000 followers — up to $1,000 a month to promote Covid-19 vaccines to their fans[3]. A number of the videos are not marked as government or PR-agency sponsored[4].

In February, Colorado awarded a contract worth up to $16.4 million to the Denver-based Idea Marketing, which includes a program to pay creators in the state $400 to $1,000 a month to promote the vaccines[3] (which would mean this initiative alone would buy upwards of 20.000 'months' of promotion).

Other places, including New Jersey, Oklahoma City County and Guilford County, N.C., as well as cities like San Jose, Calif., have worked with the digital marketing agency XOMAD, which identifies local influencers who can help broadcast about the vaccines.[3]


 

Examples

Page nameDescription
Fazze
Lauren SouthernLauren Southern is a Canadian activist. Probably the most famous personality in the Culture war of the late 2010s.
Brittany VentiAn American internet celebrity, who has been deeply affected by censorship on social media.


References