Alexander Trotman

Alexander Trotman   (businessman)
Born	Alexander James Trotman 22 July 1933 Isleworth, Middlesex, England
Died	25 April 2005 (Age 71) Yorkshire, England
Nationality	British, US
Alma mater	University of East London, Michigan State University
UK/US businessman. Attended Bilderberg 1996 as CEO of Ford Motor Company.  CEO  In office 1993 - 1998 Employer Ford Motor Company Succeeded by Marcel Ospel, Sidney Taurel  Chairman In office 2002 - 2003 Employer Imperial Chemical Industries Preceded by Michel Bon, Tinius Nagell-Erichsen, Carl Johan Åberg Succeeded by Nathaniel Rothschild

Alexander James Trotman, Baron Trotman was a British-born businessman who was CEO of Ford Motor Company from 1993 to 1998. Trotman was the first foreign-born chairman and CEO of a Big Three American automobile manufacturer.

Life and career

Trotman was born on 22 July 1933 in Middlesex. He was educated at Boroughmuir School in Edinburgh, and after studying at the University of East London, received a Master's degree in business administration from Michigan State University in East Lansing, United States.

Trotman was a member of the Royal Air Force before joining Ford in 1955 as a management trainee in the United Kingdom. He was involved in the development of the Ford Cortina compact car there and was noticed by Henry Ford II. He came to the United States and earned a reputation for cost cutting. He became CEO of the company in November 1993 and remained in the position until he retired in December 1998. He was the first foreign-born CEO of the company, but was succeeded by Jacques Nasser of Australia.

One of Trotman's main contributions at Ford was the Ford 2000 initiative, launched in 1995. This was an attempt to unify and consolidate Ford's manufacturing, marketing and product development forces around the world. The initiative produced $5 billion in cost savings, and produced $7 billion in profits for Ford in 1997. Some people considered it a failure, however, as many of the resulting products (like the Ford Contour and Mercury Mystique designs based on the European Ford Mondeo platform), were not very competitive in the American market in the long term, and the major restructuring was disruptive to the company. The inability of senior management to successfully implement this program in the mid- to late-1990s turned out to be a huge opportunity lost, one that Ford was still desperately trying to leverage under the leadership of Alan Mulally in 2007. Trotman retired in January 1999 after 43 years with Ford in a variety of positions throughout Europe, North America, and Asia-Pacific.

While still based in America, Trotman became a non-executive director of Imperial Chemical Industries in 1997. Having returned to Britain, he was the group's chairman in 2002-03, and was a reassuringly strong presence for shareholders during a period of crisis caused by an excess of debt and a change of business direction.

Trotman was knighted by Queen Elizabeth II in 1996 and was created a Life peer as Baron Trotman of Osmotherley in the County of North Yorkshire, on 2 March 1999 in recognition of his contributions to industry.

Trotman was a director of ICI from 1997 until 2003 and became Chairman in January 2002. He ranked number 865 on the Sunday Times Rich List 2004 with a net worth of £45m.

He described himself as "a North Atlantic person", holding dual American and British nationality but retaining traces of a Scottish accent.

He died on 25 April 2005 in Yorkshire.

 

Event Participated in

Event	Start	End	Location(s)	Description
Bilderberg/1996	30 May 1996	2 June 1996	Canada Toronto	The 44th Bilderberg, held in Canada

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References

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