Difference between revisions of "Walter Berchtold"

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|wikipedia=
 
|wikipedia=
 
|amazon=https://www.amazon.com/Walter-Berchtold/e/B001K1RUVA
 
|amazon=https://www.amazon.com/Walter-Berchtold/e/B001K1RUVA
|twitter=
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|image=Walter Berchtold.jpg
|image=
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|description=Swiss businessman and double Bilderberger
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|alma_mater=University of Zurich
 
|nationality=Swiss
 
|nationality=Swiss
|birth_date=
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|birth_date=1 October 1906
 
|birth_place=
 
|birth_place=
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|death_date=23 January 1986
 
|death_place=
 
|death_place=
 
|constitutes=businessman
 
|constitutes=businessman
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|employment={{job
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|title=Director
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|start=1950
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|end=1971
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|employer=Swissair
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|description=Attended [[Bilderberg/1969]] and [[Bilderberg/1970]]
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}}{{job
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|title=Financial Editor
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|start=1938
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|end=1945
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|employer=Neue Zürcher Zeitung
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|description=Later [[Bilderberg/1969]] and [[Bilderberg/1970]]
 
}}
 
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'''Walter Berchtold''' ran [[SwissAir]] for 22 years.
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'''Walter Berchtold''' ran [[SwissAir]] for over 20 years, from 1950 until 1971.<ref name=unil>https://www2.unil.ch/elitessuisses/personne.php?id=54211</ref><ref>https://www.e-pics.ethz.ch/index/ETHBIB.Bildarchiv/ETHBIB.Bildarchiv_253930.html</ref>
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==Education==
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He took a doctorate in law at the [[University of Zurich]] in [[1930]].<ref name=unil/>
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==Career==
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Before Swissair, Berchtold was a lawyer, the financial editor of the major newspaper [[Neue Zürcher Zeitung]] from 1938 until 1945, and the manager of the busiest section of the Swiss Federal Railways.<ref>https://hls-dhs-dss.ch/it/articles/045509/2002-06-26/</ref>
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In June 1950, Walter Berchtold was elected to the directorial board of Swissair and became its director.
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Swissair in 1950 was a near bankrupt national airline with few routes, as [[Europe]] struggled to put itself together after [[World War II]].<ref name=nyt>https://www.nytimes.com/1970/04/25/archives/swissair-spurring-financing-of-jets-swissair-spurs-its-jet.html</ref>
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During his twenty years as director, Swissair expanded an by 1970 flew to 51 countries on six continents, and has quite outgrown Switzerland as a financial base for its operations.<ref name=nyt/>
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Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.<ref>https://www.hmb.ch/en/museums/objects-in-the-collection/details/s/unterlagen-einer-basler-stewardess-der-swissair/</ref>
 
{{SMWDocs}}
 
{{SMWDocs}}
 
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
{{Stub}}
 

Latest revision as of 23:19, 30 March 2024

Person.png Walter Berchtold AmazonRdf-entity.pngRdf-icon.png
(businessman)
Walter Berchtold.jpg
Born1 October 1906
Died23 January 1986 (Age 79)
NationalitySwiss
Alma materUniversity of Zurich
Swiss businessman and double Bilderberger

Employment.png Director

In office
1950 - 1971
EmployerSwissair
Succeeded byFrançoise Giroud
Attended Bilderberg/1969 and Bilderberg/1970

Walter Berchtold ran SwissAir for over 20 years, from 1950 until 1971.[1][2]

Education

He took a doctorate in law at the University of Zurich in 1930.[1]

Career

Before Swissair, Berchtold was a lawyer, the financial editor of the major newspaper Neue Zürcher Zeitung from 1938 until 1945, and the manager of the busiest section of the Swiss Federal Railways.[3]

In June 1950, Walter Berchtold was elected to the directorial board of Swissair and became its director.

Swissair in 1950 was a near bankrupt national airline with few routes, as Europe struggled to put itself together after World War II.[4]

During his twenty years as director, Swissair expanded an by 1970 flew to 51 countries on six continents, and has quite outgrown Switzerland as a financial base for its operations.[4]

Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.[5]

 

Events Participated in

EventStartEndLocation(s)Description
Bilderberg/19699 May 196911 May 1969Denmark
Hotel Marienlyst
Elsinore
The 18th Bilderberg meeting, with 85 participants
Bilderberg/197017 April 197019 April 1970Switzerland
Hotel Quellenhof
Bad Ragaz
the 19th Bilderberg meeting, in Switzerland.
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References