| Walter Berchtold |
Swiss businessman and double Bilderberger
Walter Berchtold ran SwissAir for over 20 years.
In June 1950, Walter Berchtold, manager of Swiss Federal Railways, was elected to the directorial board of Swissair and served as the director. Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.
Events Participated in
|Bilderberg/1969||9 May 1969||11 May 1969||Denmark|
|Bilderberg/1970||17 April 1970||19 April 1970||Switzerland|
|This is a page stub. Please add to it.|