Difference between revisions of "Walter Berchtold"
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{{person | {{person | ||
|wikipedia= | |wikipedia= | ||
| − | |amazon= | + | |amazon=https://www.amazon.com/Walter-Berchtold/e/B001K1RUVA |
| − | | | + | |image=Walter Berchtold.jpg |
| − | | | + | |description=Swiss businessman and double Bilderberger |
| − | |nationality= | + | |alma_mater=University of Zurich |
| − | |birth_date= | + | |nationality=Swiss |
| + | |birth_date=1 October 1906 | ||
|birth_place= | |birth_place= | ||
| − | |death_date= | + | |death_date=23 January 1986 |
|death_place= | |death_place= | ||
| − | |constitutes= | + | |constitutes=businessman |
| + | |employment={{job | ||
| + | |title=Director | ||
| + | |start=1950 | ||
| + | |end=1971 | ||
| + | |employer=Swissair | ||
| + | |description=Attended [[Bilderberg/1969]] and [[Bilderberg/1970]] | ||
| + | }}{{job | ||
| + | |title=Financial Editor | ||
| + | |start=1938 | ||
| + | |end=1945 | ||
| + | |employer=Neue Zürcher Zeitung | ||
| + | |description=Later [[Bilderberg/1969]] and [[Bilderberg/1970]] | ||
}} | }} | ||
| + | }} | ||
| + | '''Walter Berchtold''' ran [[SwissAir]] for over 20 years, from 1950 until 1971.<ref name=unil>https://www2.unil.ch/elitessuisses/personne.php?id=54211</ref><ref>https://www.e-pics.ethz.ch/index/ETHBIB.Bildarchiv/ETHBIB.Bildarchiv_253930.html</ref> | ||
| + | |||
| + | ==Education== | ||
| + | He took a doctorate in law at the [[University of Zurich]] in [[1930]].<ref name=unil/> | ||
| + | |||
| + | ==Career== | ||
| + | Before Swissair, Berchtold was a lawyer, the financial editor of the major newspaper [[Neue Zürcher Zeitung]] from 1938 until 1945, and the manager of the busiest section of the Swiss Federal Railways.<ref>https://hls-dhs-dss.ch/it/articles/045509/2002-06-26/</ref> | ||
| + | |||
| + | In June 1950, Walter Berchtold was elected to the directorial board of Swissair and became its director. | ||
| + | |||
| + | Swissair in 1950 was a near bankrupt national airline with few routes, as [[Europe]] struggled to put itself together after [[World War II]].<ref name=nyt>https://www.nytimes.com/1970/04/25/archives/swissair-spurring-financing-of-jets-swissair-spurs-its-jet.html</ref> | ||
| + | |||
| + | During his twenty years as director, Swissair expanded an by 1970 flew to 51 countries on six continents, and has quite outgrown Switzerland as a financial base for its operations.<ref name=nyt/> | ||
| + | |||
| + | Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.<ref>https://www.hmb.ch/en/museums/objects-in-the-collection/details/s/unterlagen-einer-basler-stewardess-der-swissair/</ref> | ||
{{SMWDocs}} | {{SMWDocs}} | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
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Latest revision as of 23:19, 30 March 2024
 Walter Berchtold    (businessman) | |||||||||||||||||||||||||||
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| Born | 1 October 1906 | ||||||||||||||||||||||||||
| Died | 23 January 1986 (Age 79) | ||||||||||||||||||||||||||
| Nationality | Swiss | ||||||||||||||||||||||||||
| Alma mater | University of Zurich | ||||||||||||||||||||||||||
Swiss businessman and double Bilderberger
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Walter Berchtold ran SwissAir for over 20 years, from 1950 until 1971.[1][2]
Education
He took a doctorate in law at the University of Zurich in 1930.[1]
Career
Before Swissair, Berchtold was a lawyer, the financial editor of the major newspaper Neue Zürcher Zeitung from 1938 until 1945, and the manager of the busiest section of the Swiss Federal Railways.[3]
In June 1950, Walter Berchtold was elected to the directorial board of Swissair and became its director.
Swissair in 1950 was a near bankrupt national airline with few routes, as Europe struggled to put itself together after World War II.[4]
During his twenty years as director, Swissair expanded an by 1970 flew to 51 countries on six continents, and has quite outgrown Switzerland as a financial base for its operations.[4]
Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.[5]
Events Participated in
| Event | Start | End | Location(s) | Description |
|---|---|---|---|---|
| Bilderberg/1969 | 9 May 1969 | 11 May 1969 | Denmark Hotel Marienlyst Elsinore | The 18th Bilderberg meeting, with 85 participants |
| Bilderberg/1970 | 17 April 1970 | 19 April 1970 | Switzerland Hotel Quellenhof Bad Ragaz | the 19th Bilderberg meeting, in Switzerland. |
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References
- ↑ a b https://www2.unil.ch/elitessuisses/personne.php?id=54211
- ↑ https://www.e-pics.ethz.ch/index/ETHBIB.Bildarchiv/ETHBIB.Bildarchiv_253930.html
- ↑ https://hls-dhs-dss.ch/it/articles/045509/2002-06-26/
- ↑ a b https://www.nytimes.com/1970/04/25/archives/swissair-spurring-financing-of-jets-swissair-spurs-its-jet.html
- ↑ https://www.hmb.ch/en/museums/objects-in-the-collection/details/s/unterlagen-einer-basler-stewardess-der-swissair/
