Lynton Crosby

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Person.png Sir Lynton Crosby  Rdf-entity.pngRdf-icon.png
Lynton Crosby.jpg
Born23 August 1956
Alma materUniversity of Adelaide
Member ofAvisa Partners
Australian political strategist who has managed election campaigns, a "master of the dark political arts" eg dead cat strategy.

Sir Lynton Keith Crosby is an Australian political strategist who has managed election campaigns for right-of-centre parties in several countries.

Lynton Crosby has been described as a "master of the dark political arts", "the Wizard of Oz", and "the Australian Karl Rove". In 2002, he was called "one of the most powerful and influential figures in the nation" by The Age.

After graduating from the University of Adelaide, Crosby first became involved in politics with the Liberal Party of Australia, eventually being appointed federal director of the party in 1997. He oversaw the party's successful campaigns at the 1996, 1998, 2001, and 2004 federal elections, which made the Howard Government Australia's second-longest serving federal government. In 2002, Crosby left his formal position in the party to establish a consulting firm, the Crosby Textor Group.[1]

Lynton Crosby first ventured into overseas politics at the 2005 United Kingdom General Election, where he managed the Conservative Party's unsuccessful campaign. He has since also run Conservative campaigns for the 2008 and 2012 London mayoral elections, as well as the 2015 General Election, all of which resulted in victories for the party. His campaign was not successful for the 2016 London mayoral election (which was won by the Labour candidate, Sadiq Khan)[2] and the UK/2017 General Election in which the Conservatives remained the largest party but lost 13 seats and their parliamentary majority.[3]

Outside of Australia and the UK, Lynton Crosby has was also an advisor for parties in Canada, New Zealand, and Sri Lanka.[4]

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