Jordana Cutler

Jordana Cutler (diplomat, propagandist)
Spearheading Israel's anti-BDS campaign on Facebook
Nationality	US, Israeli
Alma mater	Hebrew University of Jerusalem, Brandeis University
Went from senior Israeli propagandist to leading Facebook's censorship of Israel-critics.  Head of anti-BDS Policy,  Facebook In office June 2016 - Present  Chief of Staff,  Embassy of Israel,  Washington D.C. In office November 2013 - Present  Advisor,  Prime Minister's Office In office March 2013 - November 2013  Deputy Advisor,  PMO In office April 2009 - February 2013  Likud Campaign Strategy and Communications Team In office November 2008 - February 2009  Senior Officer for Public Affairs,  Embassy of Israel,  Washington D.C. In office August 2005 - July 2007

Jordana Cutler went from Chief of Staff at the Israeli Embassy in Washington and former Advisor to Benjamin Netanyahu, to leading Facebook’s Israel office, to oversee the planning and execution of measures taken to combat the Boycott, Divestment and Sanctions (BDS) campaigns.

Career

Cutler worked in the Strategy Department of the Likud Party’s 2009 campaign, and from 2005-2007 as the Senior Officer for Public Affairs at the Embassy of Israel in Washington, D.C.

From 2009-2013, she served in the Israeli Prime Minister's Office as Prime Minister Netanyahu's Advisor for Diaspora Affairs and as the Deputy to the Senior Advisor to the Prime Minister, before serving as Chief of Staff in the Embassy of Israel in Washington, D.C. from 2013-2016.

Applauded

Cutler’s new post was applauded by Minister of Public Security Gilad Erdan, who announced in June 2016 a series of legislative measures taken by his government against promoting the boycott of Israel:

“If we want to convince the world that de-legitimation of Israel is something wrong and that there should be consequences, we must start here in Israel. There will now be a real price to pay for someone working to isolate Israel from the rest of the world. I set up a legal team, together with the ministry of justice, that will promote governmental legislation on the matter.

“There has been an advance in dialogue between the state of Israel and Facebook which realises that it has a responsibility to monitor its platform and remove content. I hope it will be regulated for good.”

BDS popularity

The BDS movement, which describes itself as a global movement of citizens, advocates for non-violent campaigns of boycotts, divestment and sanctions as a means to overcome the Israeli regime of occupation, settler-colonialism and apartheid.

Upon its launch in 2005, the campaign was widely ignored and even laughed at, by Israel and its supporters around the world.

But the Jewish state has since been troubled by the wide growing popularity of the movement, whose latest campaign "Tov Ramadan" raises awareness on Israeli settlement products and encourages people breaking their fast during the month of Ramadan to boycott them.

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