Publicis Groupe

Publicis Groupe   (Propagandist)
Founder	Marcel Bleustein-Blanchet
Headquarters	Paris, France
Member of	WEF/Strategic Partners
Sponsor of	WEF/Young Global Leaders, NewsGuard
Membership	•  Maurice Lévy •  Arthur Sadoun •  Elisabeth Badinter •  Simon Badinter •  Jean Charest •  Sophie Dulac •  Tom Glocer •  Marie-Josée Kravis •  André Kudelski •  Enrico Letta •  Suzan LeVine •  Antonella Mei-Pochtler •  Cherie Nursalim •  Pierre Penicaud •  Jean-Michel Etienne •  Anne-Gabrielle Heilbronner •  Steve King •  Arthur Sadoun
French multinational advertising and public relations company

Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue.It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom.

Its subsidiaries include Leo Burnett Worldwide and Saatchi & Saatchi. The group has operations in over 202 cities in 105 countries, including a strategic alliance with Japanese Dentsu.

Through its financing of Newsguard it is able to censor social media, meaning it has an ability to "bury undesirable views that might hurt its clientele.”

Operations

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor billboards. The company's services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services.

It was founded in 1926 by Marcel Bleustein-Blanchet, and his daughter Elisabeth Badinter is still part of the management.

Its position has been somewhat eroded by Google and Facebook the last decade.

Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks.

Big Pharma

The company's health division names “40 clients in the life sciences industry,” as customers, including “being a preferred partner with 13 of the top 20 global pharmaceutical companies.” These clients include Pfizer, AstraZeneca, Merck, Bayer, Abbot, Allergan, Biogen, Eli Lilly, Genentech, Gilead, Sanofi and Purdue Pharma.

In May 2021, the Massachusetts attorney general’s office filed a lawsuit against Publicis Health, accusing it of helping Purdue Pharma develop deceptive marketing materials and advertising campaigns, used to mislead doctors into prescribing OxyContin, a widely-abused opioid. According to the lawsuit:

“From 2010 until 2019, Publicis worked with opioid companies, particularly Purdue Pharma, to increase sales of dangerous opioids like OxyContin, including in Massachusetts, in ways that increased the risk to patients and the public of opioid use disorder, overdose, and death.

“Publicis devised and deployed unfair and deceptive marketing campaigns designed to push doctors to prescribe opioids to more patients, in higher doses, and for longer periods of time.”

Newsguard

In 2018, Publicis Group is the biggest of 18 seed funders in a $6 million dollar seed round that got the intelligence connected fact-checker Newsguard up and running.

 

Known members

6 of the 17 of the members already have pages here:

Member	Description
Élisabeth Badinter	The largest shareholder of Publicis Groupe
Tom Glocer	Former CEO of Reuters, the news agency that on its own provides the majority of the world's news. Also board of deep state Atlantic Council.
Marie-Josée Kravis	Like her husband, Henry Kravis, a billionaire multi-Bilderberger
André Kudelski	Bilderberg Steering Committee businessman
Enrico Letta	Single Bilderberg. Prime Minister of Italy
Maurice Lévy	Leader of Publicis Groupe,the world's third largest advertising and communications group for 30 years. Board of Trustees of the World Economic Forum. Le Siècle. French Association of Private Enterprises. Compagnie financière Edmond de Rothschild. Deutsche Bank.

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