Omnicom
 Omnicom  (Big advertising)     | |
|---|---|
 | |
| Predecessor | • BBDO Worldwide • Doyle Dane Bernbach • Needham Harper Worldwide |
| Formation | 1986 |
| Founder | • Allen Rosenshine • Keith Reinhard • John Bernbach |
| Headquarters | New York City, USA |
| Staff | 79,500 |
| Member of | WEF/Strategic Partners |
| Membership | • John D. Wren • Mary C. Choksi • Leonard S. Coleman Jr • Susan S. Denison • Ronnie S. Hawkins • Deborah J. Kissire • Gracia C. Martore • Linda Johnson Rice • Valerie M. Williams • Philip J. Angelastro • Andrew Castellaneta • Asit Mehra • Jonathan Nelson • Michael J. O'Brien • Rita E. Rodriguez • Rochelle Tarlowe • Peter Sherman • Peter Swiecicki • Tiffany R. Warren |
| one of the big four advertising agencies in the world | |
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom is one of the four largest advertising agencies in the world.
It is present in all communication professions: advertising, direct marketing, public relations, lobbying, marketing service, interactive communication and purchasing of space.
History
In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide.
In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.
The corporation has more than 1500 agencies in over 100 countries. Omnicom Media Group is the media division of the Omnicom Group Inc.
In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.[1]
Some of the extensive list of clients include Council on Foreign Relations,Rockefeller Foundation, the World Bank,Google and General Electric[2]
References
- ↑ https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0
- ↑ Giants: The Global Power Elite, By Peter Phillips
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