Philip Gould

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Person.png Lord Gould of Brookwood  Rdf-entity.pngRdf-icon.png
(political adviser, pollster)
Philip Gould.jpg
Born30 March 1950
Died6 November 2011 (Age 61)
Royal Marsden Hospital
Cause of death
Alma materLondon School of Economics
SpouseGail Rebuck
Member ofGeorgetown Leadership Seminar/1986
UK political adviser who attended the 2003 Bilderberg

Philip Gould, Baron Gould of Brookwood was a British political consultant, and former advertising executive, closely linked to Tony Blair and the Labour Party.[1][2]

Appointed by Director of Communications Peter Mandelson, he was strategy and polling adviser to the Labour Party in the General Elections of 1987, 1992, 1997, 2001 and 2005.[3]

Involved in 'modernising' the party's image, Gould was particularly connected with Tony Blair and New Labour. The Daily Telegraph said Gould’s expertise and influence “was his replacement of crude opinion polling with American-style political focus groups”.[4]


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