Liliana Gil
 Liliana Gil     (journalist) | |||||||||||||||||
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| Born | Bogota, Colombia | ||||||||||||||||
| Nationality | US | ||||||||||||||||
| Alma mater | Southwestern Adventist University, University of Colorado, and The John F. Kennedy School of Government | ||||||||||||||||
| Spouse | Chris Valletta | ||||||||||||||||
| Member of | WEF/Young Global Leaders/2011 | ||||||||||||||||
PR executive doing multicultural marketing for Big Pharma. Commentator on Fox News and CNN. Developed AI program to "help inform behavioral insights" during COVID-19.
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Liliana "Lili" Gil Valletta is the co-founder and CEO of the market research tech-firm CulturIntel and the cultural marketing agency CIEN+, targeting Latinos mostly on behalf of Big Pharma. She is also a regular television commentator seen on Fox News Channel, Fox Business Network, and CNN en Español.
She was selected a Young Global Leader by the World Economic Forum in 2011.
Valletta developed the CulturIntel COVID-19 People IMPACTmeter "which brings real-time and agile insights to understand the impact of COVID-19 on people’s mindsets, attitudes, and everyday lives". [1] During the event, it kept "a pulse on their evolving behaviors and mindset as we face a "new normal" and "applied our algorithm to help inform behavioral insights and shifts in needs for healthcare, mental health, finances, and more."[2]
Education and career
Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado.[3] As a Young Global Leader selected by the World Economic Forum, she also completed the WEF exclusive Global Leadership and Public Policy Executive Program at The Harvard Kennedy School.
Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founded the company's Hispanic employee business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, a pioneering initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base, particularly within the pharmaceutical sector.[4][5]
In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. The company is a cultural intelligence firm offering data-analytics, business strategy, and cross-cultural marketing primarily serving Fortune 500 Clients like Google, Johnson & Johnson, Prudentia, Nestlé, Merck, UnitedHealth Group, among others.[6]
References
- ↑ https://www.facebook.com/YoungGlobalLeaders/posts/ygl-liliana-gil-valletta-ceo-of-cien-has-developed-the-culturintel-covid-19-peop/3410953905600932/
- ↑ https://www.covidimpactmeter.com/
- ↑ http://newlatina.net/liliana-gil/
- ↑ http://business.site.swau.edu/home/alumni
- ↑ http://www.latinvision.com/conferencia/tvupfrontespanol/bios.asp#liliana0
- ↑ http://www.latintrends.com/meet-the-trendsetters-liliana-gil/
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