Subvertising

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Concept.png Subvertising 
(protest)Rdf-entity.pngRdf-icon.png
Subvertising.jpg
A subvertisement of an advertisement of the UK Army
Interest ofAdbusters

Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.

Methods

The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.[2]

COVID-19 vaccine

Full article: “COVID-19/Vaccine”
COVID-19 resistance.png

The unprecedented campaign to promote COVID-19 vaccines has inspired resistance in the form of subvertising.

"War on Terror"

Full article: Rated 4/5 “War on Terror”

The "War on Terror", launched by the 9-11 event, was an aggressive effort to promote fear and change social norms. This energy has inspired activists to use subvertising to encourage people to rethink it and question its goals.

Adverts

Subvertising lifes better with pictures.jpg

Consumerism

The vacuuity of some consumerist adverts makes it an easy target for subvertising.

Subvertising shiny isnt it.jpg

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References