Difference between revisions of "Global Business Network"

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{{group
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{{Infobox company
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| name = Global Business Network
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|type=think tank, consulting firm
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| logo =  
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|interests=
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| type =  
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| industry = Consulting
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|start=
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| fate = Acquired by [[Deloitte]]
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|website=
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| predecessor = <!-- or: | predecessors = -->
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|powerbase=
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| successor = <!-- or: | successors = -->
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|sourcewatch=
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| founded = {{Start date and age|1987}} in [[Berkeley, California]], [[United States]]
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|description=
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| founders = {{plainlist|
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|wikipedia=https://en.wikipedia.org/wiki/Global_Business_Network
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*[[Peter Schwartz (futurist)|Peter Schwartz]]
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|headquarters=
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*Jay Ogilvy
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|abbreviation=
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*[[Stewart Brand]]
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|founders=Peter Schwartz, Jay Ogilvy, Stewart Brand, Napier Collyns, Lawrence Wilkinson
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*Napier Collyns
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|motto=
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*Lawrence Wilkinson}}
 
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| defunct = {{End date|2013|01}}
 
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| hq_location_city = San Francisco
 
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| hq_location_country = USA
 
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| num_employees_year = <!-- Year of num_employees data (if known) -->
 
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| parent = [[Monitor Deloitte]]
 
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'''Global Business Network''' ('''GBN''') was a leading{{cn|date=March 2018}} [[consulting firm]] that specialized in helping organizations to adapt and grow in an increasingly uncertain and volatile world. Using tools and expertise in [[scenario planning]], [[experiential learning]], together with networks of experts and futurists (dubbed "Remarkable People", or RPs), GBN advised businesses, NGOs, and governments in addressing their most critical challenges and anticipating possible trends in the future. GBN was previously a member of [[Monitor Group]], prior to the acquisition of Monitor by [[Deloitte]].<ref>{{cite web |title= Conspiracy of Heretics |first= Joel |last= Garreau |url= https://www.wired.com/wired/archive/2.11/gbn.html |work=[[Wired (magazine)|Wired]] |date= November 1994 |df= mdy-all }}</ref><ref name="Rensselaer">[http://www.rpi.edu/dept/NewsComm/Magazine/dec99/visionary1.html Futurist Peter Schwartz '68 Eyes the New Century]. [[Rensselaer Polytechnic Institute|Rensselaer]] Mag. December 1999.</ref> GBN was based in [[San Francisco]], and had offices in [[New York City]], [[London]], and [[Cambridge, Massachusetts]].<ref name="About"/>
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'''Global Business Network''' ('''GBN''') was a [[consulting firm]] that specialized in helping organizations to adapt and grow in an increasingly uncertain and volatile world. Using tools and expertise in [[scenario planning]], experiential learning, together with networks of experts and futurists GBN advised businesses, [[NGO]]s, and governments in addressing their most critical challenges and anticipating possible trends in the future. It was based in [[San Francisco]], and had offices in [[New York City]], [[London]], and [[Cambridge]], Massachusetts.<ref name="About"/>
  
 
==History==
 
==History==
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GBN was founded in [[Berkeley, California]], in 1987 by a group of [[entrepreneur]]s including [[Peter Schwartz (futurist)|Peter Schwartz]], Jay Ogilvy, [[Stewart Brand]], Napier Collyns, and Lawrence Wilkinson.<ref name="About">{{cite web|url= http://gbn.com/about/started.php |work= GBN.com |title= Where We Started |url-status= dead |archiveurl= https://web.archive.org/web/20100105183523/http://gbn.com/about/started.php |archivedate= January 5, 2010 |df= mdy-all }}</ref> The company grew to include a core group of "practice members", and over a hundred individual network members (or "RPs") from a range of different fields, such as ''[[Wired (magazine)|Wired]]'' editor [[Kevin Kelly (editor)|Kevin Kelly]],<ref name=turner203>{{Cite book |publisher=[[University of Chicago Press]] |last= Turner |first= Fred |authorlink= Fred Turner (author) |title= From counterculture to cyberculture: [[Stewart Brand]], the [[Whole Earth Network]], and the rise of digital utopianism |location= Chicago |date= 2006 |page= [https://archive.org/details/fromcountercultu00turn/page/n213 203] |df= mdy-all }}</ref> social media expert [[Clay Shirky]], anthropologist [[Mary Catherine Bateson]], economist Aidan Eyakuze, musician [[Brian Eno]], biotechnologist Rob Carlson, and China scholar [[Orville Schell]].
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GBN was founded in [[Berkeley]] in 1987 by a group of [[entrepreneur]]s including the futurist [[Peter Schwartz]], [[Jay Ogilvy]], [[Stewart Brand]], [[Napier Collyns]], and [[Lawrence Wilkinson]].<ref name="About">https://web.archive.org/web/20100105183523/http://gbn.com/about/started.php</ref> The company grew to include a core group of "practice members", and over a hundred individual network members from a range of different fields, such as:
 +
*[[Wired|Wired (magazine)]] editor Kevin Kelly,<ref name=turner203>[[University of Chicago]] Press - Fred Turner - [https://archive.org/details/fromcountercultu00turn/page/n213 From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism] (2006) page 203</ref>  
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*social media expert [[Clay Shirky]]
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*[[anthropologist]] [[Mary Catherine Bateson]]
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*economist [[Aidan Eyakuze]]
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*musician [[Brian Eno]]
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*[[biotechnologist]] [[Rob Carlson]]
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*China scholar [[Orville Schell]].
  
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For its first 15 years, corporate clients would pay an annual subscription of up to $40,000 to become members of GBN's "Worldview". In return, they received exposure to the network of experts, were invited to workshops and interactive meetings to explore emerging trends and alternative futures, while gaining access to training seminars, a private website, and the GBN Book Club, offering a selection of literature about future issues each month.<ref name="Boom">{{cite news |title= Long Boom or Bust |url= https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html?scp=10&sq=%22Global+Business+Network%22&st=nyt |work=[[The New York Times]] |date= June 1, 1998 |df= mdy-all }}</ref><ref>[https://web.archive.org/web/20071010220658/http://www.gbn.com/BookClubSelectionListDisplayServlet.srv GBN Book Club Selections]. Archived from the [http://www.gbn.com/BookClubSelectionListDisplayServlet.srv original] on October 10, 2007.</ref><ref>[https://web.archive.org/web/19980122171518/http://www.gbn.org/members.html GBN Members]. Archived from the [http://www.gbn.org/members.html original] on January 28, 1999.</ref> After its acquisition by [[Monitor Group|Monitor]] in 2000, GBN soon stopped offering this membership service, concentrating instead on scenario-based consulting and training.
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Before GBN, Peter Schwartz had been employed at [[SRI International]] as director of the Strategic Environment Center; following that, he took a position as head of [[scenario planning]] at [[Royal Dutch/Shell]], from 1982 to 1986,<ref>https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html</ref> where he continued the pioneering work of [[Pierre Wack]], in the field of scenario planning.
  
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Before GBN, Peter Schwartz had been employed at [[SRI International]] as director of the Strategic Environment Center; following that, he took a position as head of [[scenario planning]] at [[Royal Dutch/Shell]], from 1982 to 1986,<ref>[https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html?scp=10&sq=%22Global+Business+Network%22&st=nyt Long Boom or Bust]. ''[[The New York Times]]''.</ref> where he continued the pioneering work of [[Pierre Wack]], in the field of scenario planning.
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For its first 15 years, corporate clients would pay an annual subscription of up to $40,000 to become members of GBN's "Worldview". In return, they received exposure to the network of experts, were invited to workshops and interactive meetings to explore emerging trends and alternative futures, while gaining access to training seminars, a private website, and the GBN Book Club, offering a selection of literature about future issues each month.<ref name="Boom">https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html</ref><ref>https://web.archive.org/web/20071010220658/http://www.gbn.com/BookClubSelectionListDisplayServlet.srv</ref><ref>https://web.archive.org/web/19980122171518/http://www.gbn.org/members.html</ref> After its acquisition by Monitor Group in 2000, GBN soon stopped offering this membership service, concentrating instead on scenario-based consulting and training.
  
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GBN ceased to be an active entity following the acquisition of the [[Monitor Group]] by [[Deloitte]] in January 2013.<ref>{{Cite web |url= http://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/acquisition-monitors-global-strategy-consulting-business.html |title= Deloitte completes acquisition of Monitor’s global strategy consulting business {{!}} Deloitte US {{!}} Press release |website= [[Deloitte]] |access-date= 2016-03-10 |df= mdy-all }}</ref>
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GBN ceased to be an active entity following the acquisition of the [[Monitor Group]] by [[Deloitte]] in January 2013.<ref>http://archive.today/2017.08.25-023353/https://www2.deloitte.com/us/en/pages/strategy/solutions/monitor-deloitte-strategy-consulting.html</ref>
  
 
==Scenario planning==
 
==Scenario planning==
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Over the years, a number of people associated with GBN have moved on to other organizations, including:  
 
Over the years, a number of people associated with GBN have moved on to other organizations, including:  
  
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* Monitor Institute:<ref>http://monitorinstitute.com</ref> A social enterprise that surfaces and spreads best practices in public problem solving, led by Katherine Fulton.
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* [[Monitor Institute]]:<ref>http://monitorinstitute.com</ref> A social enterprise that surfaces and spreads best practices in public problem solving, led by Katherine Fulton.
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* Monitor 360:<ref>http://www.monitor-360.com/</ref> A "Narrative Analytics+Strategy Company" that brings clarity to complex, helps solve cross-disciplinary strategic challenges, led by Doug Randall who is now leading Randall Consulting<ref>http://www.randallconsulting.com</ref>
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* [[Monitor 360]]:<ref>http://www.monitor-360.com/</ref> A "Narrative Analytics+Strategy Company" that brings clarity to complex, helps solve cross-disciplinary strategic challenges, led by Doug Randall who is now leading Randall Consulting<ref>http://www.randallconsulting.com</ref>
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* Worldview Stanford:<ref>http://worldview.stanford.edu</ref> A group at Stanford creating interdisciplinary learning experiences about the future to prepare leaders for the strategic challenges ahead, led by Brie Linkenhoker and Nancy Murphy
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* [[Worldview Stanford]]:<ref>http://worldview.stanford.edu</ref> A group at Stanford creating interdisciplinary learning experiences about the future to prepare leaders for the strategic challenges ahead, led by Brie Linkenhoker and Nancy Murphy
 
* Independent Scenario Consulting Practices: Long time scenario practitioners: Eric Best,<ref>http://ericbestonline.com/</ref> Nicole-Anne Boyer,<ref>http://adaptive-edge.com</ref> Jim Butcher,<ref>http://www.entegrapartners.com/</ref> Lynn Carruthers,<ref>http://www.lynncarruthers.com/</ref> Oliver Freeman,<ref>http://www.oliverfreeman.com.au/</ref> Brian Mulconrey,<ref>https://www.TomorrowsEnterprises.com/</ref> Matt Ranen,<ref>http://ranenconsulting.com</ref> Jonathan Star,<ref>http://scenarioinsight.com</ref> Nick Turner,<ref>http://www.stratforma.com/</ref> Steve Weber<ref>http://ranenconsulting.com</ref> and others have created new firms focused on scenario planning and strategy.
 
* Independent Scenario Consulting Practices: Long time scenario practitioners: Eric Best,<ref>http://ericbestonline.com/</ref> Nicole-Anne Boyer,<ref>http://adaptive-edge.com</ref> Jim Butcher,<ref>http://www.entegrapartners.com/</ref> Lynn Carruthers,<ref>http://www.lynncarruthers.com/</ref> Oliver Freeman,<ref>http://www.oliverfreeman.com.au/</ref> Brian Mulconrey,<ref>https://www.TomorrowsEnterprises.com/</ref> Matt Ranen,<ref>http://ranenconsulting.com</ref> Jonathan Star,<ref>http://scenarioinsight.com</ref> Nick Turner,<ref>http://www.stratforma.com/</ref> Steve Weber<ref>http://ranenconsulting.com</ref> and others have created new firms focused on scenario planning and strategy.
  
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{{SMWDocs}}
 
==References==
 
==References==
 
{{Reflist}}
 
{{Reflist}}
  
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==Further reading==
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{{PageCredit
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* {{cite book |last= Schwartz |first= Peter |authorlink= Peter Schwartz (futurist) |title= The Art of the Long View |year= 1991 |isbn= 0-385-26731-2 |url-access= registration |url= https://archive.org/details/artoflongview000schw }}
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|site=Wikipedia
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|date=18 November 2020
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[[Category:Consulting firms established in 1987]]
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|url=https://en.wikipedia.org/wiki/Global_Business_Network
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[[Category:Companies based in San Francisco]]
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}}
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[[Category:1987 establishments in California]]
 

Latest revision as of 21:18, 18 November 2020

Group.png Global Business Network  Rdf-entity.pngRdf-icon.png
Founder• Peter Schwartz.png Peter Schwartz
•  Jay Ogilvy
•  Stewart Brand
•  Napier Collyns
•  Lawrence Wilkinson
Type•  think tank
•  consulting firm

Global Business Network (GBN) was a consulting firm that specialized in helping organizations to adapt and grow in an increasingly uncertain and volatile world. Using tools and expertise in scenario planning, experiential learning, together with networks of experts and futurists GBN advised businesses, NGOs, and governments in addressing their most critical challenges and anticipating possible trends in the future. It was based in San Francisco, and had offices in New York City, London, and Cambridge, Massachusetts.[1]

History

GBN was founded in Berkeley in 1987 by a group of entrepreneurs including the futurist Peter Schwartz, Jay Ogilvy, Stewart Brand, Napier Collyns, and Lawrence Wilkinson.[1] The company grew to include a core group of "practice members", and over a hundred individual network members from a range of different fields, such as:

Before GBN, Peter Schwartz had been employed at SRI International as director of the Strategic Environment Center; following that, he took a position as head of scenario planning at Royal Dutch/Shell, from 1982 to 1986,[3] where he continued the pioneering work of Pierre Wack, in the field of scenario planning.

For its first 15 years, corporate clients would pay an annual subscription of up to $40,000 to become members of GBN's "Worldview". In return, they received exposure to the network of experts, were invited to workshops and interactive meetings to explore emerging trends and alternative futures, while gaining access to training seminars, a private website, and the GBN Book Club, offering a selection of literature about future issues each month.[4][5][6] After its acquisition by Monitor Group in 2000, GBN soon stopped offering this membership service, concentrating instead on scenario-based consulting and training.

GBN ceased to be an active entity following the acquisition of the Monitor Group by Deloitte in January 2013.[7]

Scenario planning

Unlike forecasting which extrapolates past and present trends to predict the future, scenario planning is an interactive process for exploring alternative, plausible futures and what those might mean for strategies, policies, and decisions. Scenario planning was first used by the military in World War II and then by Herman Kahn at RAND (“Thinking the Unthinkable”) during the Cold War, before being adapted to inform corporate strategy by Pierre Wack and other business strategists at Royal Dutch/Shell in the 1970s. The key principles of scenario planning include thinking from the outside in about the forces in the contextual environment that are driving change, engaging multiple perspectives to identify and interpret those forces, and adopting a long view.

The GBN diaspora

Over the years, a number of people associated with GBN have moved on to other organizations, including:

  • Monitor Institute:[8] A social enterprise that surfaces and spreads best practices in public problem solving, led by Katherine Fulton.
  • Monitor 360:[9] A "Narrative Analytics+Strategy Company" that brings clarity to complex, helps solve cross-disciplinary strategic challenges, led by Doug Randall who is now leading Randall Consulting[10]
  • Worldview Stanford:[11] A group at Stanford creating interdisciplinary learning experiences about the future to prepare leaders for the strategic challenges ahead, led by Brie Linkenhoker and Nancy Murphy
  • Independent Scenario Consulting Practices: Long time scenario practitioners: Eric Best,[12] Nicole-Anne Boyer,[13] Jim Butcher,[14] Lynn Carruthers,[15] Oliver Freeman,[16] Brian Mulconrey,[17] Matt Ranen,[18] Jonathan Star,[19] Nick Turner,[20] Steve Weber[21] and others have created new firms focused on scenario planning and strategy.


 

A Document by Global Business Network

TitleDocument typePublication dateSubject(s)
File:ScenariosForTheFuture.pdfpaperMay 2010Technology
"Development"
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References

  1. ↑ a b https://web.archive.org/web/20100105183523/http://gbn.com/about/started.php
  2. ↑ University of Chicago Press - Fred Turner - From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism (2006) page 203
  3. ↑ https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html
  4. ↑ https://www.nytimes.com/1998/06/01/business/long-boom-bust-leading-futurist-risks-his-reputation-with-ideas-growth-high.html
  5. ↑ https://web.archive.org/web/20071010220658/http://www.gbn.com/BookClubSelectionListDisplayServlet.srv
  6. ↑ https://web.archive.org/web/19980122171518/http://www.gbn.org/members.html
  7. ↑ http://archive.today/2017.08.25-023353/https://www2.deloitte.com/us/en/pages/strategy/solutions/monitor-deloitte-strategy-consulting.html
  8. ↑ http://monitorinstitute.com
  9. ↑ http://www.monitor-360.com/
  10. ↑ http://www.randallconsulting.com
  11. ↑ http://worldview.stanford.edu
  12. ↑ http://ericbestonline.com/
  13. ↑ http://adaptive-edge.com
  14. ↑ http://www.entegrapartners.com/
  15. ↑ http://www.lynncarruthers.com/
  16. ↑ http://www.oliverfreeman.com.au/
  17. ↑ https://www.TomorrowsEnterprises.com/
  18. ↑ http://ranenconsulting.com
  19. ↑ http://scenarioinsight.com
  20. ↑ http://www.stratforma.com/
  21. ↑ http://ranenconsulting.com
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