Difference between revisions of "Subvertising"
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'''Subvertising''' is the [[subversion]] of [[advertising]]. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one. | '''Subvertising''' is the [[subversion]] of [[advertising]]. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one. | ||
[[Image:Mock 2.jpg|thumb|300px|left|A subvertisement of the [[2008 Counter-Terrorism advertising campaign]]]] | [[Image:Mock 2.jpg|thumb|300px|left|A subvertisement of the [[2008 Counter-Terrorism advertising campaign]]]] | ||
| + | |||
| + | == Creators == | ||
| + | [[David Graeber]] writes in ''[[Bullshit Jobs (book)|Bullshit Jobs]]'' about workers in the [[advertising]] "industry who resent what they are made to do for a living and wish to use the powers they’ve acquired in advertising for good instead of evil — for instance, by designing flashy “subvertising” that attacks [[consumer culture]] as a whole." | ||
==Methods== | ==Methods== | ||
| − | The [[Billboard Liberation Front]]<ref>http://www.billboardliberation.com</ref> has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but published a guide about target selection, planning, tactics, personnel and publicity.<ref>https://libcom.org/organise/subvertising-billboards</ref> | + | The [[Billboard Liberation Front]]<ref>http://www.billboardliberation.com</ref> has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.<ref>https://libcom.org/organise/subvertising-billboards</ref> |
| − | =="War on Terror"== | + | == Deep State policy == |
| + | The [[Supranational Deep State agenda]] of creating unthinking obedience makes it a tempting target for subvertising. | ||
| + | |||
| + | === Curtailing free speech === | ||
| + | [[image:YoureNotReadyYet.jpg|360px|left]] | ||
| + | |||
| + | === COVID-19 "vaccine" === | ||
| + | {{FA|COVID-19/Vaccine}} | ||
| + | [[image:COVID-19_resistance.png|right|300px]] | ||
| + | [[image:Photo 2021-07-24 17-33-11.jpg|thumb|right|300px|[[The White Rose]] is a global subvertising campaign using cheap, easily printed stickers. ([https://t.me/JoinTheWhiteRose Channel On Telegram])]] | ||
| + | The unprecedented campaign to promote [[COVID-19 vaccine]]s has inspired resistance in the form of subvertising. | ||
| + | |||
| + | === "War on Terror" === | ||
{{FA|War on Terror}} | {{FA|War on Terror}} | ||
| − | The "[[War on Terror]]" | + | The "[[War on Terror]]", launched by the [[9-11]] event, was an aggressive effort to promote [[fear]] and [[change social norms]]. This energy has inspired [[activists]] to use subvertising to encourage people to rethink it and question its goals. |
| + | == Adverts == | ||
[[Image:Subvertising lifes better with pictures.jpg|300px|left]] | [[Image:Subvertising lifes better with pictures.jpg|300px|left]] | ||
| + | |||
| + | ==Consumerism== | ||
| + | The vacuuity of some consumerist adverts make them an easy target for subvertising. | ||
[[Image:Subvertising shiny isnt it.jpg|300px|left]] | [[Image:Subvertising shiny isnt it.jpg|300px|left]] | ||
{{SMWDocs}} | {{SMWDocs}} | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
Latest revision as of 17:08, 23 September 2024
 Subvertising  (protest)   | |
|---|---|
 A subvertisement of an advertisement of the UK Army | |
| Interest of | Adbusters |
Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.
Contents
Creators
David Graeber writes in Bullshit Jobs about workers in the advertising "industry who resent what they are made to do for a living and wish to use the powers they’ve acquired in advertising for good instead of evil — for instance, by designing flashy “subvertising” that attacks consumer culture as a whole."
Methods
The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.[2]
Deep State policy
The Supranational Deep State agenda of creating unthinking obedience makes it a tempting target for subvertising.
Curtailing free speech
COVID-19 "vaccine"
- Full article: “COVID-19/Vaccine”
- Full article: “COVID-19/Vaccine”
The unprecedented campaign to promote COVID-19 vaccines has inspired resistance in the form of subvertising.
"War on Terror"
- Full article:
“War on Terror”
- Full article:
The "War on Terror", launched by the 9-11 event, was an aggressive effort to promote fear and change social norms. This energy has inspired activists to use subvertising to encourage people to rethink it and question its goals.
Adverts
Consumerism
The vacuuity of some consumerist adverts make them an easy target for subvertising.
