Sheila Lirio Marcelo

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Person.png Sheila Lirio Marcelo   TwitterRdf-entity.pngRdf-icon.png
Sheila Lirio Marcelo.jpg
Alma materMount Holyoke College, Harvard University
Member ofCouncil on Foreign Relations/Members 2, Marshall Memorial Fellowship, WEF/Young Global Leaders/2011

Sheila Lirio Marcelo is a Filipino-American businesswoman. She is the Co-Founder and CEO of Proof of Learn, a Web3 education platform.[1] Prior to Proof of Learn, she founded, an online marketplace for childcare, senior care, special needs care, tutoring, pet care, and housekeeping where she served as CEO and chairwoman.[2]

She did the Marshall Memorial Fellowship, a training program by the CIA-close German Marshall Fund. She is a member of the Council on Foreign Relations.

She was selected a Young Global Leader by the World Economic Forum in 2011.


Marcelo was born and raised in the Philippines, growing up in a family that was involved in a number of businesses from coconut mills to mango and banana plantations to transportation and coal production.[3] Part of her early childhood was spent in Houston with her five siblings.[4] When Marcelo was 11, she attended Brent International School in Baguio.

She graduated magna cum laude from Mt. Holyoke College with a degree in economics and received M.B.A. and J.D. degrees, with honors and the Dean's Award from Harvard University.[5][6]

Prior to founding, she served as a consultant at Monitor Company,[7] Pyramid Research and Putnam, Hayes & Bartlett,[8] a teaching fellow at Harvard Business School,[9] and entrepreneur-in-resident in the Boston office of Matrix Partners.[10]

Marcelo's initial care challenge came after she had her first child, Ryan.[11] She was a college student and immigrant, and didn't have family nearby as a support system.[12] While helping care for her second baby boy, her father suffered a heart attack and she struggled to find care for him, as well as child care for her two sons.[13]

Between October 2006 and the end of 2012, received $111 million in funding from investors including Matrix Partners,[14][15] Trinity Ventures,[16][17] New Enterprise Associates,[18] USAA,[19] and Institutional Venture Partners (IVP).[20] Immediately prior to founding Marcelo was an Entrepreneur in residence at Matrix Partners, where she met with the founders of and another website for finding caregivers, to discuss a potential investment and bringing Marcelo in as CEO.[21] Matrix Partners did not invest in either firm and, months later, Marcelo founded and received $3.5 million in funding from Matrix Partners, with Reid Hoffman, co-founder of LinkedIn also participating in that round.[14]

The company went public January 24, 2014.[22] From its founding in 2006 through August 2012, had raised more than $111 million in venture capital from investors, including LinkedIn founder Reid Hoffman.[23] In August 2019, announced that Marcelo would transition from CEO to executive chairwoman.[24] In December 2019, was acquired by IAC for $500 million and is no longer publicly traded.[25][26]

She currently lives in Weston, Massachusetts with her husband and two sons.[27][28]


  2. Susan Caminiti, "Online Marketplace Helps Million Find Family Care,", June 3, 2014
  3. Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  4. Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  5. Sheila Lirio Marcelo biography, World Economic Forum.
  6. "Weston resident named Henry Crown Fellow," WickedLocal, April 2, 2012.
  8. Allison Rubin, "Girl Scouts of Eastern Massachusetts Honors Sheila Lirio Marcelo as a Leading Woman," WestonPatch, September 16, 2013.
  10. "40 under 40: Sheila Lirio Marcelo," Boston Business Journal, October 5, 2009.
  13. Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  14. a b Om Malik, "Reid Hoffman invests in," GigaOm, July 30, 2007.
  15. Matt Marshall, ", a site for caregivers, to launch this week," VentureBeat, September 20, 2007.
  16. James M. Connolly, " raises $25 million with insurer USAA as corporate VC," Boston Business Journal, October 12, 2011.
  17. ", Inc. Obtains $9,999,900 New Financing Round,"
  18. Leena Rao, " Raises $20 Million To Connect You To Nannies, Babysitters And Caregivers," TechCrunch, October 12, 2010.
  22. Jordan Graham, "Experts: IPO shows Boston’s Web savvy," Boston Herald, January 24, 2014.
  24. "[1]," press release, August 6, 2019.
  25. "[2]," IAC press release, December 20, 2019.
  27. Zach Davis, "13 Questions with CEO Sheila Marcelo," Tech Cocktail, August 17, 2012.
  28. [3], Interview with Sheila.

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