Subvertising

Subvertising  (protest)
A subvertisement of an advertisement of the UK Army
Interest of	Adbusters

Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.

A subvertisement of the 2008 Counter-Terrorism advertising campaign

Methods

The Billboard Liberation Front has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.

COVID-19 vaccine

Full article: “COVID-19/Vaccine”

The unprecedented campaign to promote COVID-19 vaccines has inspired resistance in the form of subvertising.

"War on Terror"

Full article: “War on Terror”

The "War on Terror" is a target of subvertising

Adverts

Consumerism

The vacuuity of some consumerist adverts makes it an easy target for subvertising.

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