Difference between revisions of "Subvertising"
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==Methods== | ==Methods== | ||
| − | The [[Billboard Liberation Front]]<ref>http://www.billboardliberation.com</ref> has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but published a guide about target selection, planning, tactics, personnel and publicity.<ref>https://libcom.org/organise/subvertising-billboards</ref> | + | The [[Billboard Liberation Front]]<ref>http://www.billboardliberation.com</ref> has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.<ref>https://libcom.org/organise/subvertising-billboards</ref> |
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| + | ==COVID-19 vaccine== | ||
| + | {{FA|COVID-19/Vaccine}} | ||
| + | The unprecedented campaign to promote [[COVID-19 vaccine]]s has inspired resistance in the form of subvertising. | ||
=="War on Terror"== | =="War on Terror"== | ||
{{FA|War on Terror}} | {{FA|War on Terror}} | ||
| − | The "[[War on Terror]]" is a target of subvertising | + | The "[[War on Terror]]" is a target of subvertising |
| + | ==Adverts== | ||
[[Image:Subvertising lifes better with pictures.jpg|300px|left]] | [[Image:Subvertising lifes better with pictures.jpg|300px|left]] | ||
| + | |||
| + | ===Consumerism=== | ||
| + | The vacuuity of some consumerist adverts makes it an easy target for subvertising. | ||
[[Image:Subvertising shiny isnt it.jpg|300px|left]] | [[Image:Subvertising shiny isnt it.jpg|300px|left]] | ||
{{SMWDocs}} | {{SMWDocs}} | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
Revision as of 17:43, 23 July 2021
 Subvertising  (protest)   | |
|---|---|
 A subvertisement of an advertisement of the UK Army | |
| Interest of | Adbusters |
Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.
Methods
The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but has nevertheless published a guide about target selection, planning, tactics, personnel and publicity.[2]
COVID-19 vaccine
- Full article: “COVID-19/Vaccine”
- Full article: “COVID-19/Vaccine”
The unprecedented campaign to promote COVID-19 vaccines has inspired resistance in the form of subvertising.
"War on Terror"
- Full article:
“War on Terror”
- Full article:
The "War on Terror" is a target of subvertising
Adverts
Consumerism
The vacuuity of some consumerist adverts makes it an easy target for subvertising.
