You'll own nothing and you'll be happy

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Concept.png You'll own nothing and you'll be happy 
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Note: "You", not "We", "will own nothing and be happy" in 2030.
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You'll Own Nothing and You'll Be Happy is a catchphrase originating from a 2016 essay by Danish MP Ida Auken,[1] which was included in the video "8 Predictions for the World in 2030" [2][3] that was published by the World Economic Forum on Twitter. The WEF took the tweet down in November 2020.[4] The shortlink in the tweet "wef.ch/2gmBN7M" linked to their article of the same name,[5][6] that introduces a collection of 8 articles from different writers and comments about an article from Kenneth Roth: "7. The values that built the West will have been tested to breaking point".[7]

The Great Reset - A Viking's Perspective - "You will own nothing and you will be happy."

While the sentence was originally explained as: "all products will become services", it has since been increasingly regarded as a harbinger of dystopian times when the human right to property would be abolished for the benefit of the few.[8]


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