That an organization is non-profit is often used as a badge of honor associated with independence and selflessly working for the common good, but it does not mean that the organization is not financed to promote someone's commercial interest, or financed to achieve a larger political result that in the end is different from what the organization's stated objective is.
An apt comparison would be loss leader, the way a supermarket may heavily promote certain goods and selling them at a loss to draw people to the store, in order to make up the loss by price gouging on other products.
The most notorious examples are non-governmental organizations (NGOs), non-profits which are often dominated or used as front groups for the CIA or other deep state interests to set the political agenda, destabilize foreign governments, or more indirectly, to finance a loyal cadre.
|Avaaz||A hugely popular clicktivist site with spooky connections.|
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