Walter Berchtold
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 Walter Berchtold    (businessman) | |
|---|---|
| Nationality | Swiss |
Swiss businessman and double Bilderberger | |
Walter Berchtold ran SwissAir for over 20 years.
Career
In June 1950, Walter Berchtold, manager of Swiss Federal Railways, was elected to the directorial board of Swissair and served as the director. Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.
Events Participated in
| Event | Start | End | Location(s) | Description |
|---|---|---|---|---|
| Bilderberg/1969 | 9 May 1969 | 11 May 1969 | Denmark Hotel Marienlyst Elsinore | The 18th Bilderberg meeting, with 85 participants |
| Bilderberg/1970 | 17 April 1970 | 19 April 1970 | Switzerland Hotel Quellenhof Bad Ragaz | the 19th Bilderberg meeting, in Switzerland. |
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