Subvertising
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 Subvertising  (protest)   | |
|---|---|
 A subvertisement of an advertisement of the UK Army | |
| Interest of | Adbusters |
Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.
A subvertisement of the 2008 Counter-Terrorism advertising campaign
Methods
The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but published a guide about target selection, planning, tactics, personnel and publicity.[2]
"War on Terror"
- Full article:
“War on Terror”
- Full article:
The "War on Terror" is a target of subvertising.
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