Difference between revisions of "Subvertising"
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| − | '''Subvertising''' is the [[subversion]] of [[advertising]]. | + | '''Subvertising''' is the [[subversion]] of [[advertising]]. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one. |
[[Image:Mock 2.jpg|thumb|300px|left|A subvertisement of the [[2008 Counter-Terrorism advertising campaign]]]] | [[Image:Mock 2.jpg|thumb|300px|left|A subvertisement of the [[2008 Counter-Terrorism advertising campaign]]]] | ||
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The "[[War on Terror]]" is a target of subvertising. | The "[[War on Terror]]" is a target of subvertising. | ||
| − | == | + | ==Products== |
[[Image:Subvertising lifes better with pictures.jpg|300px|left]] | [[Image:Subvertising lifes better with pictures.jpg|300px|left]] | ||
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[[Image:Subvertising shiny isnt it.jpg|300px|left]] | [[Image:Subvertising shiny isnt it.jpg|300px|left]] | ||
{{SMWDocs}} | {{SMWDocs}} | ||
Revision as of 05:59, 30 March 2019
 Subvertising  (protest)   | |
|---|---|
 A subvertisement of an advertisement of the UK Army | |
| Interest of | Adbusters |
Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.
A subvertisement of the 2008 Counter-Terrorism advertising campaign
Contents
Methods
The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but procided a guide about target selection, planning, tactics, personnel and publicity.[2]
"War on Terror"
- Full article:
“War on Terror”
- Full article:
The "War on Terror" is a target of subvertising.
Products
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