Difference between revisions of "Advertising"

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==Subvertising==
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{{FA|Subvertising}}
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[[Image:Mock 1.jpg|thumb|400px|left|A [[subvertisement]] of the [[2008 Counter-Terrorism advertising campaign]].]]
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[[Subvertising]] is the alteration (generally the reversal) of the semantic purpose of advertising, generally by simple changes that retain the outer appearance.
  
In 2015, the world spent an estimate of US$590 billion on advertising.
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==Scale==
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In 2015, the world spent an estimate of US$590 billion on advertising.{{cn}}
 
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Revision as of 13:37, 29 March 2019

Concept.png Advertising 
(propagandaPowerbase SourcewatchRdf-entity.pngRdf-icon.png
Interest of• Adbusters
• Edward Bernays

Subvertising

Full article: Subvertising

Subvertising is the alteration (generally the reversal) of the semantic purpose of advertising, generally by simple changes that retain the outer appearance.

Scale

In 2015, the world spent an estimate of US$590 billion on advertising.[citation needed]

 

Related Quotation

PageQuoteAuthorDate
Robert McChesney“By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.”Robert McChesney
Robert W. McChesney
2013

 

Related Document

TitleTypePublication dateAuthor(s)Description
File:Propaganda.pdfbook1928Edward BernaysA seminal work on the systematic manipulation of public opinion.
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References