Herbert Gross

Herbert Gross  (propagandist)
Gross in 1967 (left) and 1957 (right)
Born	1907
Died	1976 (Age 69)
Nationality	German
One of the first to fundamentally deal with public relations on a programmatic level in post-war West Germany. Attended the 3rd and 4th Bilderbergs

Herbert Gross was a German economist and PR-expert who attended the 1955 September and 1956 Bilderberg.

With his 1951 publication Moderne Meinungspflege (Modern Opinion Management) was one of the first to fundamentally deal with public relations on a programmatic level in Germany after the Second World War. At the same time, he gave instructions for business practice, including partnerships between management and unions.

Ideas

Gross published books also during the war, like this 1942 edition of America's Economy

Gross can be characterized as an expert in economics. PR was just one topic among many for him.

Gross was impressed by the stability of US society and the loyalty of its population to entrepreneurship across social classes. He saw an important reason for this in many years of successful public relations. Gross developed his ideal of communication by orienting himself to the American understanding of public relations - albeit in a supposed original or pure form and not as a fashionable "varnish". He was critical of European-German traditions of conflicting interests and in particular of the role of the (social)state and corporative structures. However, he emphasized that American conditions could not be transferred 1:1 to post-war West Germany.

Gross himself saw the economic and social model of the USA as a model for the new West Germany after the Second World War. His positioning between a market liberal economy and social market economy remained vague.

The Occident took a dangerous path when it left the social to non-entrepreneurial authorities. In the course of its transformation into a welfare state, the state has significantly weakened the ability of the corporate economy to identify all interests with their ability to function. The company is the cell of performance and thus also bears the social expenses, just as the farm bears the cost of supporting its old.

 

Events Participated in

Event	Start	End	Location(s)	Description
Bilderberg/1955 September	23 September 1955	25 September 1955	Germany Bavaria Garmisch-Partenkirchen	The third Bilderberg, in West Germany. The subject of a report by Der Spiegel which inspired a heavy blackout of subsequent meetings.
Bilderberg/1956	11 May 1956	13 May 1956	Denmark Fredensborg	The 4th Bilderberg meeting, with 147 guests, in contrast to the generally smaller meetings of the 1950s. Has two Bilderberg meetings in the years before and after

Many thanks to our Patrons who cover ~2/3 of our hosting bill. Please join them if you can.