Difference between revisions of "Advertising"
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|sourcewatch=http://www.sourcewatch.org/index.php/Advertising | |sourcewatch=http://www.sourcewatch.org/index.php/Advertising | ||
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| + | ==Subvertising== | ||
| + | {{FA|Subvertising}} | ||
| + | [[Image:Mock 1.jpg|thumb|400px|left|A [[subvertisement]] of the [[2008 Counter-Terrorism advertising campaign]].]] | ||
| + | [[Subvertising]] is the alteration (generally the reversal) of the semantic purpose of advertising, generally by simple changes that retain the outer appearance. | ||
| − | In 2015, the world spent an estimate of US$590 billion on advertising. | + | ==Scale== |
| + | In 2015, the world spent an estimate of US$590 billion on advertising.{{cn}} | ||
{{SMWDocs}} | {{SMWDocs}} | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
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Revision as of 13:37, 29 March 2019
 Advertising  (propaganda)     | |
|---|---|
| Interest of | • Adbusters • Edward Bernays |
Subvertising
- Full article: Subvertising
- Full article: Subvertising
Subvertising is the alteration (generally the reversal) of the semantic purpose of advertising, generally by simple changes that retain the outer appearance.
Scale
In 2015, the world spent an estimate of US$590 billion on advertising.[citation needed]
Related Quotation
| Page | Quote | Author | Date |
|---|---|---|---|
| Robert McChesney | “By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.” | Robert McChesney Robert W. McChesney | 2013 |
Related Document
| Title | Type | Publication date | Author(s) | Description |
|---|---|---|---|---|
| File:Propaganda.pdf | book | 1928 | Edward Bernays | A seminal work on the systematic manipulation of public opinion. |
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