Johan Goudswaard

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Person.png Johan GoudswaardRdf-entity.pngRdf-icon.png
(business executive)
Han Goudswaard.png
BornNovember 27, 1921
Surabaja, Dutch East Indies
DiedJanuary 26, 2013 (Age 91)
Wassenaar, Netherlands
NationalityDutch
Alma materErasmus University Rotterdam
Vice-chairman of the Board of Directors in the Dutch multinational Unilever when he attended the 1975 Bilderberg, and went on to invest heavily in the USA.

Johan Marius (Han) Goudswaard was a vice-chairman of the Board of Directors in the Dutch multinational Unilever in 1975[1].

Background

He was born on November 27, 1921, in Surabaja in the Dutch East Indies.[2]

Education

He studied at the Nederlandsche Handels-Hoogeschool (later renamed Erasmus University Rotterdam).[3]

Activities

Han Goudswaard was the first Unilever executive to be a full-time strategic director. Unilever's first major acquisition in the United States was also the first fruit of a serious attempt to develop a group strategy. The purchase of glue producer National Starch in 1978 was largely the work of Han Goudswaard, the first Unilever executive to be a full-time strategic director. Goudswaard advised the board of directors to invest heavily in the US. It turned out after the purchase that "National Starch had very few points of contact with Unilever...In retrospect, it turned out that it was bought mainly because it was available".[4]

In 1981 Johan M. Goudswaard was an expert adviser to the UN Commission on Transnational Corporations.[5]


 

Event Participated in

EventStartEndLocation(s)Description
Bilderberg/197525 April 197527 April 1975Turkey
Golden Dolphin Hotel
Cesme
The 24th Bilderberg Meeting, 98 guests
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References