You'll own nothing and you'll be happy

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You'll Own Nothing and You'll Be Happy is a catchphrase originating from a 2016 essay by Danish MP Ida Auken which was included in the video "8 Predictions for the World in 2030" [1][2] by the World Economic Forum, which took the tweet down in November 2020.[3] The shortlink in the tweet "wef.ch/2gmBN7M" links to their article: "8 predictions for the world in 2030",[4][5] which lists a collection of 8 articles from different writers, and comments about an article from Kenneth Roth: "7. The values that built the West will have been tested to breaking point".[6]

While the prediction was originally explained as "all products will become services," in has since been increasingly regarded as a harbinger of dystopian times when the human right to property would be abolished for the benefit of the few.[7]


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