Robby Mook

Robby Mook
Born	3 December 1979
Alma mater	Columbia University

Robert E. Mook is an American political strategist, who was the campaign manager for Hillary Clinton's 2016 presidential campaign.

Robby Mook worked on state campaigns and on Howard Dean's 2004 presidential campaign. He then joined the Democratic National Committee and worked for Hillary Clinton's 2008 presidential campaign as a state director in three states.

Robby Mook managed former Governor Jeanne Shaheen's campaign during the 2008 United States Senate election in New Hampshire, served as the executive director of the Democratic Congressional Campaign Committee in 2012, and was the campaign manager for Terry McAuliffe's successful 2013 gubernatorial campaign.

In the wake of the US/2016 Presidential Election, Mook drew criticism for his campaign strategy, specifically his reliance on data analytics:

"As described in Shattered, Clinton’s campaign manager, Robby Mook — who centered the Clinton operation on data analytics (information about voters, given to him by number crunchers) as opposed to more old-fashioned methods of polling, knocking on doors and trying to persuade undecideds — made one strategic mistake after another, but was kept on by Clinton, despite her own misgivings."

 

Related Document

Title	Type	Publication date	Author(s)	Description
Document:Hillary Clinton Did It	Article	20 May 2022	WSJ Editorial Board	Appearing as a witness in John Durham’s trial of Michael Sussmann, Hillary Clinton’s 2016 campaign manager, Robby Mook, says she personally approved a plan to give a false 'Trump, Russia' claim to the news media.

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References

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