Radio Sawa
 Radio Sawa  (Radio station)      | |
|---|---|
 | |
| Formation | March 23, 2002 |
| Parent organization | Broadcasting Board of Governors |
| Part of the overt US propaganda apparatus. | |
Radio Sawa aims to promote pro-American attitudes to youth in the Arab world.
Radio Sawa and its sister-network, Al Hurra TV, are part of a larger U.S. Public Diplomacy effort in the Middle East.[1]
Contents
History
Radio Sawa and its sister-network, Al Hurra TV, are part of a larger U.S. Public Diplomacy effort in the Middle East. Their stated mission is to "improve America's image in the Middle East and win the hearts and minds of the Arab people."
Radio Sawa was first launched on 23 March 2002.
Radio Sawa replaced Voice of America's Arabic service, which was seen as to compromised and had not been successful in attracting large audiences. The initiator of Radio Sawa is American media mogul Norman Pattiz. He found that more than 60% of the Arab population was under the age of 30, which is why he decided to develop programming that would target the younger generation.[2] Pattiz believed that the best way to reach the young people was with music. This is why the majority of the radio's programming consists of American and Arab pop music.[3]
Radio Sawa is controlled by the Broadcasting Board of Governors (BBG), a US Federal agency responsible for all U.S. international civilian broadcasting. The BBG founded the Middle East Broadcasting Networks (MBN), a non-profit news and information organization, to run Radio Sawa and Al Hurra TV.[4]
Funding
Radio Sawa is a United States Congress-funded public relations endeavor.
See also
References
- ↑ el Nawawy, Mohammed (2006). "US public diplomacy in the Arab world: The news credibility of Radio Sawa and Television Alhurra in five countries". Global Media and Communication. 2 (2): 184.
- ↑ http://www.arabmediasociety.com/articles/downloads/20070514225410_AMS2_Salman_Hilmy.pdf
- ↑ https://docs.google.com/viewer?a=v&q=cache:uK0zq2FK0PEJ:ics.leeds.ac.uk/papers/pmt/exhibits/973/radio.pdf+RADIO+SAWA:+MUSIC+AS+A+TOOL&hl=en&gl=us&pid=bl&srcid=ADGEESiOCGdoDE72IZtGfeYYWSPNW8LmbNvNz2Tm08NbtN_ecdSai-8erIfVgn6oiYgDImz0F6TaJBdAdm_x7tw7_k2l4vYhZf26hdaN7tT553xlWlSsNB0qqNXulMZ8WUY2rLcNiRN8&sig=AHIEtbRuMWpB4M3NBF1xTAZfeu5sKYwb_Q
- ↑ http://www.arabmediasociety.com/articles/downloads/20070514225410_AMS2_Salman_Hilmy.pdf
