David Allfrey

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Person.png David Allfrey Companies House TwitterRdf-entity.pngRdf-icon.png
(soldier, propagandist)
David Allfrey tattoo.jpg
BornFebruary 1959
Member ofInstitute for Statecraft
Former head of the UK Army's head of recruitment strategy, Institute for Statecraft

Brigadier Henry David Allfrey MBE was listed by the Institute for Statecraft as a senior associate fellow of with a speciality of "The Contribution of Tourism and Culture to National Security; Broadening Support for the Defence Community" when the group took down their website.[1]


In Kosovo in 2007

David Allfrey was a colonel in 2007, and head of the UK Army's head of recruitment strategy in 2007. “Our new model is about raising awareness, and that takes a ten-year span. It starts with a seven-year-old boy seeing a parachutist at an air show and thinking, ‘That looks great.’ From then the army is trying to build interest by drip, drip, drip.”[2]

David Allfrey retired from the Army in 2011 to become Producer & Chief Executive of The Royal Edinburgh Military Tattoo.


  • International Advisory Council Member for the Asia Scotland Institute[3]


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