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"Strange virality"
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 "Strange virality"(propaganda)   | |
|---|---|
 "The Hammer and the Dance", a scientific-looking graph purporting to show that be locking down hard, millions of lives would be saved by reducing the stress on the ICU wards. | |
| The unexpected promotion of certain ideas on social media by its controllers |
"Strange virality" (or signal boosting) is a propaganda method used on social media by those who control it to promote certain ideas. The converse is shadow banning, which prevents certain ideas from spreading widely.
Official narrative
Certain ideas are "strangely viral" when they spread very widely, as a function of social media user's behavior.
Famous Examples
Thomas Pueyo's paper The Hammer & The Dance was used as a pretext to justify worldwide lockdowns in 2020. Five alarmist texts by Pueyo were published on March 10, 2020. The first of these texts were translated into 30 languages and had over 40 million views the same month.[1]
- Coronavirus: Why You Must Act Now
- Coronavirus: The Hammer and the Dance
- Coronavirus: Coronavirus: Out of Many, One
- Coronavirus: Coronavirus: Learning How to Dance
- Coronavirus: Coronavirus: The Basic Dance Steps Everybody Can Follow
Concerns
The controllers of social media use the concept to promote certain ideas, while retaining plausible deniability for doing so.
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