George Gallup

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Person.png George Gallup   Spartacus WikiquoteRdf-icon.png
Born George Horace Gallup
Jefferson, Iowa, United States
Died 1984-07-26 (Age 82)
Tschingel, Bernese Oberland, Switzerland
Alma mater University of Iowa
Pioneer in the field of polling


In 1939 Gallup employed David Ogilvy to work for the Audience Research Institute. Ogilvy later claimed that it was the luckiest break of his life "as it furnished him with immeasurably useful knowledge about the techniques of marketing research, as well as about what made United States citizens really tick". The following year Ogilvy was recruited as an agent by William Stephenson, the head of the British Security Coordination.[1]


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