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FounderRoland Rudd
HeadquartersLondon & New York

Finsbury is a PR company based in London and New York that specialises in financial services clients. It is a subsidiary of British advertising and media conglomerate WPP plc.


Finsbury was founded by Roland Rudd in 1994 as Finsbury.[1] In 2001, the firm was sold to WPP in a deal that the Financial Times estimated earned Rudd £40 million.[2][3] Rudd remained chairman of the company.[4]

In 2011, Finsbury merged with Robinson Lerer & Montgomery of New York.[5][6] Rudd continued as chairman and Walter G. Montgomery became chief executive officer of the enlarged firm. Montgomery retired as CEO in 2014 but remains a partner in the firm.

In 2014, RLM Finsbury rebranded as just Finsbury which the firm felt would underline its global ambitions.[7]


Company clients have included Starbucks, Charles Schwab, Nielsen, Shell & The Royal Bank of Scotland.[8][9] In 2017, the firm was retained by the Kushner Cos., the real estate business run by the family of Jared Kushner, son-in-law and adviser to President Donald Trump.[10] Finsbury has also represented Volkswagen A.G. during its diesel emissions scandal.[11]

Wikipedia editing

In November 2012, Finsbury was found to have anonymously edited the article about Russian billionaire Alisher Usmanov, removing information about various controversies.[12][13][14][15]


  1. "Finsbury". Retrieved 2016-03-01.

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  2. Who We Are. Finsbury. Retrieved 20 May 2015.
  3. The networker. Lucy Kellaway, Financial Times, 12 August 2011. Retrieved 18 May 2015.
  4. Roland Rudd Chairman. Finsbury. Retrieved 18 May 2015.
  5. "Danielle Drolet" PR Week, 19 July 2011. Retrieved 20 May 2015.
  6. "WPP merges Finsbury and RLM." Andrew Edgecliffe-Johnson & Tim Bradshaw, Financial Times, 20 July 2011. Retrieved 20 May 2015.
  7. "RLM Finsbury rebrands to underscore global ambitions." Diana Bradley, PR Week, 17 September 2014. Retrieved 20 May 2015.
  10. "Kushner Cos. Switches to Crisis Manager for Media Relations". Retrieved 2018-06-28.

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  11. "Volkswagen hires Finsbury, Kekst and Hering Schuppener as emissions crisis continues". Retrieved 2018-06-28.

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  12. "PR industry blames 'cumbersome' Wikipedia for Finsbury editing issue". PR Week. 12 November 2012.

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  13. "Finsbury edited Alisher Usmanov's Wikipedia page". The Daily Telegraph. 12 October 2012.

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  14. "CIPR and Wikimedia UK respond to reports of RLM Finsbury editing Wikipedia pages for Alisher Usmanov". CIPR. 12 November 2012.

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  15. "Wikipedia defends editing processes following Finsbury 'clean-up'". PR Week. 15 November 2012.

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