Rebranding Britain
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| Perpetrators | Mark Leonard, Martin Sorrell |
|---|---|
| Description | A propaganda initiative started by the Conservative government and picked up by New Labour along with the Foreign Policy Centre. |
An advisory group - Panel 2000 - was appointed to deliberate on this by Foreign Secretary Robin Cook.[1]
Principals
- Mark Leonard, whi0 wrote Britain™: Renewing our Identity.[2]
- Martin Sorrell[citation needed]
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References
- ↑ BBC, Britain's committee for cool, 1 Apr 1998 (Accessed: 24 Sept 2007)
- ↑ https://paulrobertlloyd.com/2000/122/a1/britain_rebranded/
