George Gallup
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 George Gallup     | |
|---|---|
| Member of | Council on Foreign Relations/Historical Members |
Pioneer in the field of polling | |
Career
In 1939 Gallup employed David Ogilvy to work for the Audience Research Institute. Ogilvy later claimed that it was the luckiest break of his life "as it furnished him with immeasurably useful knowledge about the techniques of marketing research, as well as about what made United States citizens really tick". The following year Ogilvy was recruited as an agent by William Stephenson, the head of the British Security Coordination.[1]
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