Purdue Pharma
 Purdue Pharma  (Big pharma)    | |
|---|---|
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| Founder | • John Purdue • Gray George • Frederick Bingham |
| Headquarters | Stamford, Connecticut, USA |
Activities
A report in the Washington Post sited this example of drug companies marketing strategies while discussing the increase in opiate use and abuse in the USA. "In 2016, for example, OxyContin maker Purdue Pharma spent $7 million on gifts to doctors and teaching hospitals. From 1996 to 2001, the company sponsored 40 national “pain management symposia” in attractive destinations. In the same period, the company doubled its sales force, distributing coupons so doctors could offer patients 30-day supplies of OxyContin and other highly addictive drugs. In those six years, prescriptions for OxyContin jumped from 670,000 to more than 6 million."[1]
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