Opinion poll
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Interest of | • Chris Curtis • Renate Köcher • Julián Santamaría Ossorio • YouGov |
An opinion poll, often simply referred to as a poll or a survey, is a human research survey of public opinion from a particular sample.
Contents
Push Polling
Power tool
The Right Questions
Election day polls
Unintentionally revealing fraud
Related Quotation
Page | Quote | Author |
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Bernd Hamm | “Opinion polls are now part of the everyday tools of politicians. Just as TV research at the market research institute GfK now maps the preferences of the TV audience to the second and thus influences the supposedly advertising-free editorial program, opinion polls help politicians to align their statements as closely as possible to the taste of the majority. This is what the election manifestos of the "people's parties" look like - the same formulas everywhere, the same contradictions everywhere, the same claim to represent the center. The real political mission of the Enlightenment was precisely the opposite: to protect the weak from exploitation by the strong. That doesn't happen in the media anymore.” | Bernd Hamm |
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