Hasbara (2002 Manual)

Hasbara Campus Manual

The File:Hasbara Handbook.pdf Hasbara Handbook: Promoting Israel on Campus, contains some interesting admission: Propaganda is used by those who want to communicate in ways that engage the emotions and downplay rationality, in an attempt to promote a certain message.

It describe seven propaganda techniques:

1. Name calling: through the careful use of words name calling techniques link a person or an idea to a negative symbol.
2. Glittering generality: name calling in reverse. Glittering generalities use positive phrases in order to lend positive image to things. Words such as "freedom", "civilization" …
3. Transfer: involves taking some of the prestige and authority of one concept and applying it to another. For example, a speaker might decide to speak in front of a United Nations flag, in an attempt to gain legitimacy for himself or his idea.
4. Testimonial: enlisting the support of somebody admired or famous to endorse an idea or campaign.
5. Plain folks: a technique that attempts to convince the listener that the speaker is a 'regular guy', who is trust-worthy like 'you or me'.
6. Fear: the inculcation of fear.
7. Bandwagon.