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| − | {{Group
| + | #REDIRECT [[Central Selling Organisation]] |
| − | |constitutes=cartel
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| − | |founders=Sir Ernest Oppenheimer
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| − | }}
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| − | The [[Central Selling Organisation]] ('''CSO''') diamond [[cartel]] was formed in 1934 when [[De Beers]] chairman [[Sir Ernest Oppenheimer]] offered to buy all the diamonds in the world.<ref>''[[Document:De Beers to abandon cartel]]''</ref>
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| − | In July 2000, [[De Beers]] decided to abandon the [[CSO]]'s 60-year price-fixing tradition of attempting to stabilise supply and demand in the world gemstone trade and concentrate instead on mining and marketing. Managing Director [[Gary Ralfe]] hoped to use [[De Beers]]' dominant position to persuade everyone in the industry to spend much more on marketing, and confirmed the company would continue its famous generic advertisements with the slogan "A diamond is forever".<ref>''[https://www.theguardian.com/business/2000/may/30/1 "De Beers to abandon cartel"]''</ref>
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| − | {{SMWDocs}}
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| − | ==References==
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| − | <references/>
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