Walter Berchtold

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Person.png Walter Berchtold AmazonRdf-entity.pngRdf-icon.png
Swiss businessman and double Bilderberger

Walter Berchtold ran SwissAir for over 20 years.


In June 1950, Walter Berchtold, manager of Swiss Federal Railways, was elected to the directorial board of Swissair and served as the director. Until 1971, he created the corporate culture of Swissair. He grasped the importance of corporate image and corporate identity, and after the example of BOAC's "Speedbird", he introduced the arrow-shaped Swissair logo.


Events Participated in

Bilderberg/19699 May 196911 May 1969Denmark
Hotel Marienlyst
Bilderberg/197017 April 197019 April 1970Switzerland
Hotel Quellenhof
Bad Ragaz


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