Philip Gould

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Person.png Lord Gould of Brookwood  Rdf-entity.pngRdf-icon.png
(political adviser, pollster)
Philip Gould.jpg
Born30 March 1950
Died6 November 2011 (Age 61)
Royal Marsden Hospital
Alma materLondon School of Economics
SpouseGail Rebuck

Philip Gould, Baron Gould of Brookwood (30 March 1950 – 6 November 2011) was a British political consultant, and former advertising executive, closely linked to the Labour Party.[1][2]

Appointed by Director of Communications Peter Mandelson, he was strategy and polling adviser to the Labour Party in the General Elections of 1987, 1992, 1997, 2001 and 2005.[3]

Involved in 'modernising' the party's image, Gould was particularly connected with Tony Blair and New Labour. The Daily Telegraph said Gould’s expertise and influence “was his replacement of crude opinion polling with American-style political focus groups”.[4]


  1. Price, Lance (7 November 2011). "Lord Gould of Brookwood obituary". The Guardian. London. Retrieved 8 November 2011.Page Module:Citation/CS1/styles.css must have content model "Sanitized CSS" for TemplateStyles (current model is "CSS").
  2. The Sunday Times Magazine, The Sunday Times, 18 December 2011, page 64
  3. "Labour peer Philip Gould has died aged 61", BBC News, 7 November 2011.
  4. "Labour pollster and strategist Philip Gould dies"

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