Difference between revisions of "Edward Bernays"

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|description=Nephew of Sigmund Freud and considered the father of 20th century propaganda techniques
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|description=Nephew of Sigmund Freud and the father of 20<sup>th</sup> century propaganda techniques.
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|birth_name=Edward Louis Bernays
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|death_date=1995-03-09
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'''Edward Louis James Bernays''' (22 November 1891 − 9 March 1995) was an Austrian-American pioneer in the field of [[public relations]] and [[propaganda]], referred to in his obituary as "the father of public relations".<ref>{{cite news| date=March 10, 1995 | title=Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103 | url=http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html | newspaper=The New York Times}}</ref> He combined the ideas of [[Gustave Le Bon]] and [[Wilfred Trotter]] on crowd psychology with the psychoanalytical ideas of his uncle, [[Sigmund Freud]].
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'''Edward Louis James Bernays''' was an [[Austria]]n-American pioneer in the field of [[public relations]] and [[propaganda]], referred to in his obituary as "the father of public relations".<ref>http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html </ref> He combined the ideas of [[Gustave Le Bon]] and [[Wilfred Trotter]] on crowd psychology with the psychoanalytical ideas of his uncle, [[Sigmund Freud]].
  
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He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ''"herd instinct"'' that Trotter had described.<ref>Trotter (1919).</ref> [[Adam Curtis]]'s award-winning 2002 documentary for the BBC, ''[[The Century of the Self]]'', pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by ''Life'' magazine.<ref>{{cite book|author=Ewen, Stuart|chapter=Chapter 1: Visiting Edward Bernays|title=PR! A Social History Of Spin -Chapter 1 |publisher=Basic Books|year=1996|url=http://www.bway.net/~drstu/chapter.html}}</ref>
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==Opinions==
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Bernays felt manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ''"herd instinct"'' that Trotter had described.<ref>Trotter (1919).</ref> [[Adam Curtis]]'s award-winning 2002 documentary for the BBC, ''[[The Century of the Self]]'', pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20<sup>th</sup> century by ''Life'' magazine.<ref>[http://www.bway.net/~drstu/chapter.htm Ewen, Stuart (1996). "Chapter 1: Visiting Edward Bernays". PR! A Social History Of Spin -Chapter 1. Basic Books]</ref>
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{{SMWQ
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|date=1928
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|authors=Edward Bernays
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|source_name=File:Propaganda.pdf
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|text=The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.
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Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
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|subjects=Deep states, propaganda, mind control, Overton window, social control
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}}
 
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{{SMWDocs}}
 
==References==
 
==References==

Latest revision as of 16:30, 18 September 2024

Person.png Edward Bernays   Corbett Report Powerbase SourcewatchRdf-entity.pngRdf-icon.png
(Propagandist)
EdwardBernays.jpg
BornEdward Louis Bernays
1891/11/22
Vienna, Austria-Hungary
Died1995-03-09 (Age 103)
Cambridge, Massachusetts, USA
NationalityAmerican
ReligionJew
ParentsEly Bernays Anna Freud
Children • Doris Bernays
• Anne Bernays
SpouseDoris E. Fleischman
Interests • Propaganda
• Propaganda research
• Public relations
• Advertising
Nephew of Sigmund Freud and the father of 20th century propaganda techniques.

Edward Louis James Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".[1] He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud.

Opinions

Bernays felt manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the "herd instinct" that Trotter had described.[2] Adam Curtis's award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine.[3]

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
Edward Bernays (1928)  [4]

 

A Document by Edward Bernays

TitleDocument typePublication dateSubject(s)Description
File:Propaganda.pdfbook1928Propaganda
Public relations
Advertising		A seminal work on the systematic manipulation of public opinion.

 

A Quote by Edward Bernays

PageQuoteDate
Document:The Secret Society That Rules The World“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of.””1928
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References

  1. ↑ http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html
  2. ↑ Trotter (1919).
  3. ↑ Ewen, Stuart (1996). "Chapter 1: Visiting Edward Bernays". PR! A Social History Of Spin -Chapter 1. Basic Books
  4. ↑ File:Propaganda.pdf
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